Continuous Improvement: AACSB 2007 Accreditation Standards Update

1. Continuous Improvement: AACSB 2007 Accreditation Standards Update 2007 APLG/FSA Annual Meeting February 11, 2007 Jerry Trapnell, Exec VP &Chief Accreditation Officer, AACSB (jerryt@aacsb.edu)

2. Overview • AACSB International mission and status of the Accreditation Council • Pertinent data • 2007 Process and Standard’s Interpretations update • Value of accreditation initiatives

3. Mission StatementAACSB International advances quality management education worldwide through accreditation and thought leadership

4. AACSB Accreditation Seal and Logo

5. AACSB International Accreditation Council • Business Schools • 540 members • 450 US and 90 OUS • 30 countries • Accounting Accreditation • 168 schools • 163 US and 5 OUS • 5 countries

6. Trends in AQ/PQ Faculty Percentage of AQ and PQ Faculty Self-Reported via BSQ #Schools _AQ_ _ PQ_ 2002-03 300 71.5% 22.0% 2003-04 360 70.7% 22.1% 2004-05 395 69.5% 24.0% 2005-06 507 63.7% 28.1% Source. AACSB BSQ (data is self-reported). Note: 2005-06 includes significant OUS participation for first time. US-only data for 2005-06 are 65.3% AQ and 26.7% PQ, respectively.

7. Some statistics from past 5 yrs: % of business maintenance reviews ending in 6th yr. review: 19% % of acct maintenance reviews ending in 6th yr. review 21%

8. Frequency of Business/Acct Standards Cited in 6th Year Reviews (last 5 years):

9. 2007 Process Updates

10. Approved Self-Evaluation Report outline for business schools and accounting programs seeking initial accreditation (includes new tables to support Std. 9 and Std. 10 tables. Tables added to support data collection for Std. 2) • Approved changes in BSQ (financial section and faculty sections) • Accounting program questionnaire (APQ) will be available on-line via DataDirect for 2006-07

11. Approved new language to guide the development of pre-visit letters for initial reviews • Approved revised templates to guide the preparation of peer review team reports for initial, maintenance, deferral, sixth-year, and continuing reviews

12. Approved modifications to Accreditation Eligibility and Maintenance applications regarding degree program listings and exclusion requests • Review continues of AACSB policies on use of corporate seal, accreditation seal and logos, quotes from peer review team reports, and how to promote accreditation

13. Standards Updates

14. Eligibility Criteria C: • Degree program in secondary business education may be excluded from AACSB reviews • Example E modified to add additional attributes to support program exclusion requests in multiple campus environments (i.e., student recruitment and admission policies, control of transferability of students, requirements of where business courses must be taken to earn degree)

15. Standard 1 New section on “Breadth of Mission” added to focus on: • Importance of sufficiency of resources to support full range of mission and to ensure quality of degree programs • Policies to guide deployment of faculty across all mission components

16. Standard 2 Section on “Portfolio of Intellectual Contributions” modified as follows: • Transitional paragraph added to introduce three forms of intellectual contributions and recognize influence of mission and degree programs • Contributions to practice parenthetically described as “applied research” • Discipline based scholarship parenthetically described as “basic research”

17. Standard 2 Cont’d (same section): • Paragraph added to recognize interdisciplinary or cross-disciplinary research as acceptable intellectual contribution outcomes

18. Standard 2 Cont’d (same section): Bullet 4 added to “policies that guide the development of intellectual contributions” (ICs) to include: • Peer-reviewed outcomes in all three areas of research consistent with mission • Produced by substantial cross-section of faculty in each discipline • Portfolio of ICs includes significant proportion of peer reviewed journal articles and/or equivalents

19. Standard 2 Cont’d (same section): • Paragraph added to provide definition of “peer review”

20. Accounting Standard 31 (Accounting Mission Statement): • The section entitled “Portfolio of Intellectual Contributions” from Standard 2, as revised by AQC, is added as interpretive material to guide intellectual contributions for AACSB accredited accounting programs

21. Accounting Standard 37 (Accounting Educational Goals): • Subject to vote of AACSB accredited accounting programs at the 2007 AACSB annual business meeting, curricula guidelines are expanded to call for the inclusion of an international accounting component in accounting programs

22. Standard 9, “Basis for Judgment”: • Adds new bullet, “Participating faculty should be distributed across disciplines, degree programs, and locations.” • Bullet 4 modified to read, “Normally, participating faculty members will deliver 60 percent of the teaching in each discipline, degree program, and location.”

23. Standard 10: Standard 10 section on “Professionally Qualified Faculty Members,” introductory paragraph added to: • Identifies importance of PQ faculty • Recognize role in linking business practice to theory and research • Recognize that deployment of PQ faculty should reflect strategic choices and consistent with high quality

24. Standard 10: Section on “Development to Maintain Qualifications” modified to: • More clearly link Std. 2 (intellectual contributions) and Std. 10 (faculty qualifications) • Emphasize that deployment of AQ and PQ faculty to ensure students are exposed to current business practice and current research and theory

25. Standard 10: “Basis for Judgment” revised to: • Simplify deployments expectations for qualified faculty to apply to each discipline, degree programs, and location. • Each distance delivered programs is considered a unique location for Std. 10 purposes • Applies to Table II and IIa

26. Standard 9 and 10: • Table numbering systems changed to tie to standard number, i.e., Table 9-1, 9-2, 10-1, and 10-2.

27. Standard 9 and 10: Guidance added in regarding minimum expectations for the time frame for table development as follows: • For faculty sufficiency and faculty qualification ratios, present two most recent terms at a minimum • For intellectual contributions, provide most recent data going back five years • Peer review team may request more • Summer school is not included

28. Assurance of Learning Standards introductory materials revised to: • Delete the original schedule for implementation of assurance of learning standards • Replaced with guidance stating that for 2007-08 reviews and beyond, impact of outcomes assessment on continuing development of degree programs will be evident. • Processes should be demonstrating a high degree of maturity

29. Other accreditation activities: • AQ and PQ papers issued • Value of accreditation campaign continues • Peer review team manual in development • Expanded deployment of new deans and accounting chairs on peer review teams • Monitoring DOE activities on accreditation relative to the Spellings Commission and similar activities around the world • Working to gain recognition of AACSB in appropriate countries

30. Value of Accreditation Campaign

31. Value of AACSB Accreditation Campaign • Value of accreditation publications available on AACSB Website (http://www.aacsb.edu/accreditation/promotion/ValueOfAccreditation.asp) • Updated flash display is available which can be customized to your school (http://www.aacsb.edu/accreditation/promotion/default.asp) • PowerPoint presentations provided to deans for use with advisory boards, students, and external constituencies on value of accreditation forthcoming

32. Value of Accreditation Campaign focuses on: • Strategic partners • Brand monitoring • Employer and students campaigns • Accreditation promotion kit

33. Strategic Partners: • Society for Human Resource Management (SHRM) • Graduate Management Admission Council (GMAC) • Major publishers of products to help students choose a business school

34. Brand Monitoring to ensure AACSB accreditation brand shines only on accredited schools: • Websites are evaluated and staff addresses member and consumer concerns • Routine scrutiny of how members and non-members portray their relationship with AACSB

35. Employer Campaign: • Focus on value of accreditation to employee selection • Work with SHRM and NACE • Focused marketing targeted at organization decision makers

36. Student campaign: • Goal is to increase awareness of value of AACSB accreditation • Work with high school and college career counselors (NACAC and AACC) • Student web page providing reliable source on AACSB accreditation

37. Accreditation Promotion Kits: • Identifies available strategies • Value of accreditation publications • Flash display for websites • PowerPoint for deans to use with various constituencies

38. Other activities: • Exhibiting at SHRM, NACAC, AAA, AoM • Speaking at academic and professional conferences

39. www.aacsb.edu