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Adelaide Hunter Hoodless Homestead

Adelaide Hunter Hoodless Homestead . Easter Egg Hunt 2013 . Our Client. Adelaide Hunter Hoodless lived from 1858 to 1910 Grew up in the rural community of St. George, ON Married John Hoodless and moved to Hamilton, ON Co-founded of the International Women’s Institute

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Adelaide Hunter Hoodless Homestead

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  1. Adelaide Hunter Hoodless Homestead Easter Egg Hunt 2013

  2. Our Client • Adelaide Hunter Hoodless lived from 1858 to 1910 • Grew up in the rural community of St. George, ON • Married John Hoodless and moved to Hamilton, ON • Co-founded of the International Women’s Institute • Founded the Victorian Order of Nurses • Co-founded the YWCA • Established domestic sciences courses

  3. Situational Analysis

  4. Objectives • To raise awareness and increase the reputation of the Adelaide Hunter Hoodless Homestead in communities surrounding Brantford, Paris, St. George, & Hamilton • To increase the number of patrons visiting the Adelaide Hunter Hoodless Homestead by March 29th, 2013

  5. Target Audience • Primary Audience • Families with young children under the age of 12 years • Media in the Brantford, Paris, St. George , Hamilton and surrounding areas • Secondary Audience • General public in the Brantford, Paris, St. George , Hamilton and surrounding areas • Grand Erie District School Board • Local businesses &community organizations

  6. Our Event Easter Egg Hunt

  7. Easter Egg Hunt Details Free Easter Egg Hunt held on Friday, March 29th from 9:30 to 11:30 a.m. at the Adelaide Hunter Hoodless Homestead • Three Egg Hunts • Easter Passport • Trivia Station • Photo Booth • Museum Tours • Victorian Egg Roll • Sandbox Treasure Hunt • Cookie Decorating • Petting Zoo • Face Painting • Bunny Ear Craft Station • Prize Table The Event Included:

  8. I can not pull the pictures off out langsskydrive it keeps saying something went wrong… I hope you can get them … Over 1000 Eggs

  9. Why an Easter Egg Hunt? • Good Friday is a statutory holiday and Easter is an established North American holiday • Easter egg hunts are common events attended by families with young children • Positions the homestead as an organization that gives back to the community • Ability to host the event on-site

  10. What We Did • Held a fundraising Birthday Bake Sale • Partnered with The Brant County Optimist Club • Pitched the event to local media • Created a Facebook page for the event • Posted flyers in St. George, Paris, Brantford, and Hamilton • Secured in-kind donations from local businesses

  11. What Worked Well • Paired event with a holiday • Partnered with the Optimist Club • Hosted the event on-site • Expanded on traditional egg hunts • Free admission • Sign-in sheets • Recycled plastic eggs

  12. What Would We Do Differently? • Secure more chocolate • Keep eggs with prize tickets separate • Put a sign at the Blue Lake Rd & Hwy 24 intersection

  13. Overcoming Challenges • Lack of response from emails and phone calls for in-kind donations • Too many children, not enough chocolate • Difficulty contacting clients and sponsors

  14. Evaluation

  15. How We Will Evaluate • Number of patrons who attended the event • New Friends of Adelaide email members • Total number of donations collected at the event • Number of businesses that supported the event • Number of businesses/organizations that posted flyers for the event • Number of families who travelled over 25 km • Number of media mentions

  16. How Far Was Our Reach? Number of Families who travelled over 25 km= 21/60

  17. Evaluation of Promotion Techniques

  18. Final Evaluation Figures • Number of Families at the Event= 60 • Number of New Families at the Event= 55 • Number of Patrons= 207 • Number of New Patrons= 192 • Number of businesses who donated or sponsored = 10 • Donations collected at the event= $361 • Number of businesses & organizations who posted flyers= >30 • Number of flyers delivered= 400 • Number of Media Outlets that picked up the event= ?? • Number of New “Friends of Adelaide”= 46

  19. Wildly Successful

  20. Questions?

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