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Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant

Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee College Access and Success Network. Tennessee Higher Education Commission Work Session April 28, 2011. College Access Outreach Campaign.

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Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant

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  1. Office of P-16 Initiatives GEAR UP TN College Access Challenge Grant Lumina Foundation Know How to Go Grant Tennessee College Access and Success Network Tennessee Higher Education Commission Work Session April 28, 2011

  2. College Access Outreach Campaign • Funded through GEAR UP TN and CACG • “Higher Education. Put Your Mind to It.” • Launched October 17, 2008 • University of Memphis’ Memphis Madness • FedEx Forum • Traditional, social media and grassroots

  3. College Access Outreach Campaign • Traditional Media • Partnership with the Tennessee Association of Broadcasters • Three television spots • 6,500 airings • Scan With a Plan, Frantic, Stick to College • Four radio spots • 67,700 airings • Scan With a Plan, Frantic (30 and 60 seconds) • $2.2 million in free media

  4. College Access Outreach Campaign • Social and Viral Media • Mind2it.com CollegeforTN.org • Information, videos, blog posts, games • Over 197,000 visits to Mind2it.com • 75,876 within Tennessee • 8,305 of these continued on to visit CollegeforTN.org

  5. College Access Outreach Campaign • Social and Viral Media • Facebook, MySpace, Twitter, StumbleUpon, YouTube • 3,000 Facebook friends • 3,500 Twitter followers • 13 viral videos 18,364 Content shares or re-posts

  6. College Access Outreach Campaign • Grassroots Outreach • Annual Report booklets • School counselor resources • College Application Week materials • 210 organizations over two years • Student standee with literature • 319,000 direct mail to parents • 64,000 “Prepare” brochures • 987,000 McDonald’s tray liners

  7. College Access Outreach Campaign Questions

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