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How to Write Unique and Useful Reviews Online

Important guidelines in making a unique and useful online review.

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How to Write Unique and Useful Reviews Online

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  1. How to Write Unique & Useful Reviews Online

  2. The internet is like a directory, magazine, newspaper, TV, and radio combined. With just one click it can provide you with a broad range of sources both direct and indirect. According to Local Insights Digital Report, for 2012’s 3rd quarter, there are 70+ million unique users’ also known as local searchers. They search from categories such as restaurants, legal services, real estate, etc. So, before we add some reviews on our chosen businesses, we must take into consideration these guidelines:

  3. Be General Posting reviews about medical services should be based on their services, treatment, cost and overall experience and not your opinion on why the air conditioning was too cold or how the nurse or attendant misspelled your name.

  4. Use the Right Words ● Check your grammar and construction of words. Use the right punctuation marks and as much as possible avoid exclamation points (!)

  5. ● You should be honest, forthright and give the business a fair judgment. A simile or metaphor will be useful but don’t use too much sugarcoating.

  6. Post Keen Details as if You Are Storytelling If you are posting about a courier company not delivering your packages on time but did not indicate the specific day that you booked the delivery (e.g. You have to wait 3-4 business days, and you sent it a day before the 4th of July) Do you think that’s fair?

  7. Identity over Quantity As much as possible post your identity to make your review trustworthy. It is always a standard thought for a directory searcher to question the reviewer’s identity.

  8. Bad Reviews are still Reviews It doesn’t matter if it’s a positive or negative review, the important thing is to relay your experience to searchers. Your insight can help them decide to try and take hold of the product or services.

  9. You should Follow a Standard Template ● You should follow a template to make your review jam packed with enough information. Indicate and separate negative and positive observations.

  10. ● Include a conclusion and a rating scale that could best describe their performance both qualitative and quantitative. It can either be the following: ➔ Likert (rating 1-10) ➔ Ordinal (strongly agree, agree, disagree, strongly disagree) ➔ Interval or ratio level

  11. Writing a review is a big responsibility and should not be taken lightly. A haphazardly written review can keep a potential customer from moving towards a transaction to choosing a different vendor for a product or service.

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