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The Business of Microsoft Silverlight

The Business of Microsoft Silverlight. Danny Riddell President Metaliq. About Metaliq. Founded in 2004 Interactive Application Development Flash, Silverlight 1.0, 2 Project Highlights Top Banana – Silverlight, MIX Keynote AOL Webmail & Controls . The Business of Silverlight.

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The Business of Microsoft Silverlight

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  1. The Business of Microsoft Silverlight Danny Riddell President Metaliq

  2. About Metaliq • Founded in 2004 • Interactive Application Development • Flash, Silverlight 1.0, 2 • Project Highlights • Top Banana – Silverlight, MIX Keynote • AOL Webmail & Controls

  3. The Business of Silverlight • Platform discussion • Silverlight’s workflow • Silverlight showcase • Designer/developer considerations • Building a Silverlight team • Pitching Silverlight

  4. Silverlight • Silverlight 1.0 • Fully launched player • JavaScript • Strong video capabilities • Control development tricky

  5. Silverlight • Silverlight 1.1 and 2 • SL 1.1 is now called 2 • Currently Public Beta 1 • SL 1.0 in SL 2 player • All .NET dev languages • Enterprise level apps • Control development

  6. Why there is good potential for the platform to succeed • Internal • C# dev community • Tutorials and books • AS 3 and C# are similar • Multiple dev languages • Strong des/dev workflow • Affordable Suite of tools ($599)

  7. Why there is good potential for the platform to succeed • External • WMV video libraries • Microsoft internet properties • Player download/installation • Room for multiple platforms • Competition is good

  8. Platform considerations • Player penetration • 1.5 million/day • Final feature set • Differentiation • Designer tools • New tools to learn

  9. Expression Studio

  10. ExpressionDesign • Vector design program • Good starting point for designs • “Flat/static” design comps • Export to XAML

  11. ExpressionBlend • Animations • Transitions • XAML clean up / prep

  12. Expression Encoder/Media Encoder • Media vs. Media Encoder • Light video editing • Video export • Video overlays

  13. Includes Visual Studio 2005 Standard Edition

  14. Designer and Developer workflow • Typical interactive workflow • Silverlight interactive workflow • Streamlined • Tighter des/dev integration with XAML

  15. How to ramp up an agency to be ready for Silverlight • General • Understand the workflow • Understand where platform differs • Understand the business reason • Internal concerns • Designer/developer integration • Learning new skills/apps

  16. Staffing Considerations • Flash Dev/Des: • Interactive style • AS3 is very similar to C# • AS3 - basics of C# in hours. • AS2 transition a bit lengthier • Flex/MXML & SL/XAML - parallel

  17. Staffing Considerations • Flash Dev/Des (cont.): • Can do Flash work • Often less experienced engineers • Used to working with designers • Storyboard analogous to Timeline • Can use some of their current tools

  18. Staffing Considerations • C# / .NET • Often longer dev cycle • Know the language • New to “flair” of interactive • Often understand backend • Strong Control developers • Often more architecting experience • Able to do other C#/.NET work • Ajax Developers • Silverlight 1.0

  19. What should C# / .NET application developers know about moving to Silverlight? • More interface capabilities • Lighter feature set (WPF) • C# in a browser, worth it • Learning what is not there • Learn animation/timeline • Learn mouse event driven interactivity • Beta, layout/controls relatively new

  20. What Flash developers/designers should know about Silverlight? • Design workflow same in 1.0 and 2 • Visual Studio mature • Stricter than AS2 • Multiple timelines • Different MovieClip paradigm • Des/dev workflow • New platform, new workarounds • Code reuse often easier • Competition beneficial

  21. Pitching Silverlight: Things you need to know • Timeline vs. release cycle • Existing video network • Early adopters? • Audience ok with player download? • Familiarity with .NET/C# • Enterprise class stability, scalability • 1.0 vs. 2 • Maintainability of code • Control development needed

  22. HALO: HD Player • MICROSOFT: HALO 3 VIDEO PLAYER (HD) • MICROSOFT: HALO 3 VIDEO PLAYER (SD)

  23. COMVU: LiveCast • COMVU: LIVECAST

  24. MICROSOFT: Expression Media Web Galleries • MICROSOFT: WEB GALLERIES EXPRESSION

  25. MICROSOFT/MRM: Defy All Challenges • MICROSOFT: DAC SILVERLIGHT

  26. AKAMAI: Media Framework • AKAMAI: MEDIA PLAYER FRAMEWORK

  27. MICROSOFT: Top Banana • MICROSOFT: TOP BANANA

  28. SILVERLIGHT STREAMING: RETAIL SITE • MICROSOFT: RETAIL SITE

  29. MICROSOFT: Silverlight Control Skins • MICROSOFT: SILVERLIGHT • CONTROL SKINS

  30. ZUNE: Social Card • MICROSOFT: ZUNE CARD (FL) • MICROSOFT: ZUNE CARD (SL)

  31. MICROSOFT: Rough Cut Editor • MICROSOFT: ROUGHCUT EDITOR

  32. MICROSOFT/BURTON: Snowboard App • MICROSOFT: WPF SNOWBOARD APPLICATION

  33. RECAP/CLOSING

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