1 / 10

Module 3: The user

Module 3: The user. Users want jobs to be done. Functional jobs. Emotional jobs. Personal. Social. Meet your users. 5 user profiles. Sequencing a job for value. Job to be done: Book family holiday. Discover holiday locations. Pick holiday location. Search free accommodation.

gus
Download Presentation

Module 3: The user

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Module 3: The user

  2. Users want jobs to be done Functional jobs Emotional jobs Personal Social

  3. Meet your users

  4. 5 user profiles

  5. Sequencing a job for value Job to be done: Book family holiday Discover holiday locations Pick holiday location Search free accommodation Book hotel Access booking documents Plan travel Continuous process, e.g. insure against illness Booking process

  6. Asking for outcomes / core needs Job to be done: Book family holiday Discover holiday locations Pick holiday location Search free accommodation Direction Minimize the time it takes to access travel documents on the go Outcome desired/ core need Book hotel Unit of measure Access booking documents Plan travel

  7. Importance and dissatisfaction 1 Importance 5 Underserved opportunity Good existing solutions 1 Dissatisfaction 5 Irrelevant Nice to have

  8. User stories

  9. Beware dual/ triple user groups

  10. appsforgood.org @appsforgoodcdi

More Related