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Module 3: The user. Users want jobs to be done. Functional jobs. Emotional jobs. Personal. Social. Meet your users. 5 user profiles. Sequencing a job for value. Job to be done: Book family holiday. Discover holiday locations. Pick holiday location. Search free accommodation.
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Users want jobs to be done Functional jobs Emotional jobs Personal Social
Sequencing a job for value Job to be done: Book family holiday Discover holiday locations Pick holiday location Search free accommodation Book hotel Access booking documents Plan travel Continuous process, e.g. insure against illness Booking process
Asking for outcomes / core needs Job to be done: Book family holiday Discover holiday locations Pick holiday location Search free accommodation Direction Minimize the time it takes to access travel documents on the go Outcome desired/ core need Book hotel Unit of measure Access booking documents Plan travel
Importance and dissatisfaction 1 Importance 5 Underserved opportunity Good existing solutions 1 Dissatisfaction 5 Irrelevant Nice to have
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