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The Black B ox of SEO

The Black B ox of SEO. Radu Antohi , April 12. About the speaker. 2006. Ce este SEO?. Search engine optimisation. De ce SEO?. De ce SEO?. Merita ?. Ok. Ce facem ?. Alegem Cuvintele Cheie. Bulgaria, bulgaria 2012, vacante bulgaria, hotele bulgaria. Optimizam Pagina.

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The Black B ox of SEO

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  1. The Black Box of SEO RaduAntohi, April 12

  2. About the speaker

  3. 2006

  4. Ceeste SEO? • Search engine optimisation

  5. De ce SEO?

  6. De ce SEO?

  7. Merita?

  8. Ok. Cefacem? Alegem Cuvintele Cheie • Bulgaria, bulgaria 2012, vacante bulgaria, hotele bulgaria Optimizam Pagina • Implementam cuvintele cheie pe pagina • Titluri, meta description, keyword density, headlines, inner URLs, imagini Promovam pagina • Construim linkuri spre pagina noastra • Semnale social media (facebook likes, google +1, tweets)

  9. Ceoptimizam? + Titlul + Meta Descrierea + Paragrafarea + Textul + Imaginile + Adresele URL

  10. Titlul • keywordul principal +numelecompaniei • separatoare: – sau| • max 65caractere • Titlurau: VolodeaTur • Titlu bun: Vacante in Bulgaria siTurcia - VolodeaTur + <title></title>

  11. Meta Descriere • Includeticuvantulcheie principal celputin1 data • factor pentruCTR • max 150 caractere • Meta rau: Intra la VolodeaTurpentruofertazilei! • Meta bun: VolodeaTuroferavacante in bulgariasiturcia, hotele la pretaccesibilsi transport. + <meta description=“”>

  12. ContinutulsiParagrafarea • Continut de calitate • paragrafesititluri de pagrafe • imaginirelevante, cu titlu • minimum 200 cuvintepepagina • cuvintecheie: nu maimult de 5% din continut • daca le place cititorilor, ii place silu Google + <body></body>

  13. Adrese & URLs • structuralogica • includeticuvintecheie • Bine: http://www.adweb.md/2012/inregistrare/ ; http://www.adweb.md/2012/program/ • Rau: http://adweb.md/index.php?option=com_content&view=article&id=4 + .htaccess mod_rewrite

  14. PromovareaPaginii + Backlinks + Social Media Signals

  15. Backlinks • celmai important ranking factor • backlinkurirelevante • stiri, bloguri, alte site-urirelevante • yellow pages, cataloageintreprinderi • site-uri de importantalocala • titlurilebacklinkurilor + <a href=“http://www.adweb.md”>conferinta publicitatea</a>

  16. Social Media Signals • suportpentrubacklinkuri • Facebook likes • Tweets + https://www.facebook.com/cocacolazero

  17. Recap Alegem Cuvintele Cheie • Bulgaria, bulgaria 2012, vacante bulgaria, hotele bulgaria Optimizam Pagina • Implementam cuvintele cheie pe pagina • Titluri, meta description, keyword density, headlines, inner URLs, imagini Promovam pagina • Construim linkuri spre pagina noastra • Semnale social media (facebook likes, google +1, tweets)

  18. More info

  19. That’s it

  20. Intrebari? radu@ralocal.com

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