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Vocal For Local: Why Should You Be Supporting Indian Pasta Manufacturers Right Now

COVID-19 pandemic brought the entire world to a standstill and disrupted the supply chains everywhere. In order to replenish the market and support small businesses, the honourable Prime Minister of India coined the new slogan u2018VOCAL FOR LOCALu2019 to launch a mass initiative in support of the local manufacturers. It is meant not only to boost sales of the local companies but also promoting them through vocal channels on a large scale.

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Vocal For Local: Why Should You Be Supporting Indian Pasta Manufacturers Right Now

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  1. Vocal For Local: Why Should You Be Supporting Indian Pasta Manufacturers Right Now COVID-19 pandemic brought the entire world to a standstill and disrupted the supply chains everywhere. In order to replenish the market and support small businesses, the honourable Prime Minister of India coined the new slogan ‘VOCAL FOR LOCAL’ to launch a mass initiative in support of the local manufacturers. It is meant not only to boost sales of the local companies but also promoting them through vocal channels on a large scale. Since these producers were the first shock bearers of the after-effects of the pandemic, they need our support now more than ever. Doing so will boost the economy, create more employment for the youth, uplift skills in the local populace, and ensure that we get everything fresh. Speaking of fresh, Pasta is a popular food product in India because we not only often enjoy the Italian varieties of it but also introduce our own Indian fusions in it as well. The increasing demand for good quality pasta in India has been one of the major highlights of this pandemic, bringing more attention to Indian pasta producers. By reviving and bolstering the local brands,

  2. we are making Indian manufacturing strong again. While we have shifted to local brands in many sectors, why are we still buying our pasta from foreign brands? With the increasing trend of vocal for local, there is a long list of pasta companies in India with many promising prospects. With premium established pasta companies in the market, breaking their monopoly and creating a name for themselves is not an easy task. However, as one of the leading manufacturers of artisan pasta (pasta that has been made in a semi-mechanized way, using only high-quality ingredients, or in an ‘artisanal’ manner), Gustora Foods Pvt Ltd has been making long strides in this field. Gustora is an Indo-Italian venture, promoted by Rustichella d’Abruzzo and Goyal Group of Companies. With an Italian DNA and local support for the company, Gustora Foods Pvt Ltd is an excellent example of product innovation. Their dry pasta is made from fine durum wheat semolina and is available in 12 shapes including Amori, Macaroni, Penne. Fusilli, and Farfalle. The product range supplied by Gustora Foods is eggless, super-rich in fibre and high in protein and is thus, aimed at catering to Indian preferences. Recently, they even launched Kids pasta in 24 varied shapes to increase their reach to a larger group of people.

  3. Gustora Foods Pvt Ltd is not just limited to making pasta. It also makes sauces for pasta and ketchup for regular use. The Arrabiata sauce by Gustora is made from high quality ingredients and fresh vegetables procured from the farms of India, supporting the farmers of India. Also, what makes it different from other sauces available in the market is it being cholesterol-free and trans-fat-free. Gustora also has tomato and basil sauce to make your pasta recipes tastier than ever. The high-quality basil and tomatoes used for the preparation of the sauce gives it the perfect Italian touch that is purely home-made. Apart from the wide range of pasta and sauces available, Gustora also brings flavours to life with its tomato ketchup available in various sizes in the market. With no added flavours, no added colours and the perfect blend of spices, it gives a fresh and pure taste to your preparations. With the finest quality of products available, Gustora has been able to get through to the masses, creating a name for itself in the Indian market. Getting a taste of authentic Italian pasta in India is now possible thanks to Indian brands like Gustora, and as consumers, it is our duty to support such efforts. Gustora, as a brand, is connected to many Indian states with over 300 distributors while also serving many hotel and foodservice chains. They are even easily available online.

  4. While the means to support brands and efforts like Gustora are available with all of us, it is our own choice that can begin to make a difference not just on our plates, but in our habits as well. Vocal for Local pasta is the way we will teach people around us that we can trust Indian brands as well, and certainly healthy brands like Gustora that eliminate ingredients like Maida, and make their pasta 100% vegetarian. What is more Indian than that? It is time to let the local brands recover and establish themselves during these hard times of COVID-19 by promoting them worldwide.

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