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Hardt , On ignoring history

Hardt , On ignoring history. Early Models: Bullet/Hypodermic model Lasswell : Functional analysis Shannon-Weaver: Mathematical (sender-receiver). 1940s: Lasswell and U of Chicago: Sociological approach PRAGMATISM/CRITICAL (Internal)

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Hardt , On ignoring history

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  1. Hardt, On ignoring history Early Models: Bullet/Hypodermic model Lasswell: Functional analysis Shannon-Weaver: Mathematical (sender-receiver) 1940s: Lasswell and U of Chicago: Sociological approach PRAGMATISM/CRITICAL (Internal) 1940S: Berelson: with Lazarsfeld, Hovland: Scientific approach SCIENTIFIC/QUANTITATIVE/BEHAVIORAL Lazarsfeld: Propaganda and Advertising Analyses Administrative Research Critical Research Smythe: What about the role of cultural praxis?

  2. The Origins of Mass Communication Research • Master Trends in Society (19th/20th centuries) • Industrialization Growth of labor force Factory system Corporations Bureaucracy • Urbanization Growth of cities (decline in rural areas) Bringing different peoples together • Modernization Innovations More social differentiation Media (inter)dependence Development of Statistical Methodologies Needed as the basis for behavioral research

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