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Marketing

Marketing. A critical tool for development. Non-profit vs. For-profit. Non-profit vs. For-profit. Same Recipe Different Ingredients: Legal / Tax Basis Governance Monetary. Difference Between…. Advertising Promotions Publicity Public Relations Marketing Sales. Living Opps Mission.

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Marketing

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  1. Marketing A critical tool for development

  2. Non-profit vs. For-profit

  3. Non-profit vs. For-profit Same Recipe Different Ingredients: Legal / Tax Basis Governance Monetary

  4. Difference Between… Advertising Promotions Publicity Public Relations Marketing Sales

  5. Living Opps Mission The Living Opportunities mission is to support people with developmental disabilities to work for the same employers, live in the same neighborhoods, and have the same experiences everyone aspires to in our community.

  6. Real People Video to be shown

  7. Real Jobs Video to be shown

  8. Message Development Goals: Build awareness Ignite the passion Incite action

  9. Branding Consistent message Organizations impression

  10. Real People. Real Jobs. Real Life.

  11. Studio Video Video to be shown

  12. Tools The image that the community sees of your organization Videos Fact Sheets Newsletters Board Business Cards Invites Brochures Annual Reports

  13. Luncheon Invite

  14. Company Brochure

  15. Annual Report

  16. Development Process:Cultivating Relationships TOURS! Tour Sponsors: Answer PageBlackstone Audio, Inc. Bliss Sequoia Insurance & Risk AdvisorsInterim HealthcareJackson County New Car Dealers Assoc. Pacific Power

  17. Social Media & Web Presence Connect with your donors / supporters where they are Be findable online Don’t jump on every new option “band wagon” Have a single gatekeeper

  18. Social Media Explained

  19. Finding the Budget

  20. HR Spots Video to be shown

  21. Sponsors Premier Charter Communications ♦ KDRV – NewsWatch 12♦ Snapshot Group Gold Cutler Investment Group, LLC ♦ Valley Immediate Care Dr. Mike Hall – Southern Oregon Endodontics Silver United Risk Solutions ♦ Regence Blue Cross Blue Shield Bronze Ashland Springs Hotel ♦ Avista Utilities ♦ BCW Enterprises Grange Co-op ♦ Huycke, O’Connor, Jarvis, Dreyer, Davis & Glatte OPUS Broadcasting ♦ PacificSourceHealth Plans ♦ PremierWest Terra Firma Home Tour Answer Page ♦ Blackstone Audio, Inc. ♦ Bliss Sequoia Insurance & Risk Advisors Interim Healthcare ♦ Jackson County New Car Dealers Assoc. ♦ Pacific Power

  22. Real People. Real Jobs. Real Life. www.livingopps.org

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