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Università degli Studi di Pavia

Università degli Studi di Pavia Dipartimenti di Studi Umanistici, Scienze Politiche e Sociali, Giurisprudenza, Ingegneria Industriale e dell’Informazione, Scienze Economiche e Aziendali Corso di Laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale.

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Università degli Studi di Pavia

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  1. Università degli Studi di Pavia Dipartimenti di Studi Umanistici, Scienze Politiche e Sociali, Giurisprudenza, Ingegneria Industriale e dell’Informazione, Scienze Economiche e Aziendali Corso di Laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale. Employee engagement and social technologies. Creating shared value. Relatore: Chiar.mo Prof. Azzoni Correlatore: Chiar.mo Prof. Maccarini Valeria Mangiaracina 404218 A.A. 2012/2013

  2. Economic contest

  3. Economicdimension • Environmentaldimension • Social dimension Sustainablevalues

  4. Social dimension Dow Jones Sustainability Index (RobecoSAM Corporate Sustainability Assessment) • Corporate Citizenship & Philanthropy • Human Capital Development • Labor Practice Indicators • Social Reporting • Talent Attraction & Retention • Occupational Health & Safety • Stakeholder Engagement

  5. What? “Employee engagement is an individual employee's cognitive, emotional, and behavioural state directed toward desired organisational outcomes.” Involvement Employee engagement Employee engagement Commitment Passion Enthusiasm Focused effort and energy Attitudinal and behavioural component

  6. New blend of oldwines? New blend of oldwines or oldwines in new bottle?

  7. Academicperspective Consultancyperspective How?

  8. Solid and transparent organisational culture How?

  9. Why? Employee outcomes Organisational outcomes

  10. Well-beingAbsenteeism Health & Safety Turnover

  11. Clients Innovation Productivity

  12. Profit + Diluted earnings per share + Total shareholder return + 12% Profits Better organisational performances

  13. Towardsocial organisation

  14. Thesocial organisation Communities Social media Value proposition Cultural assessment Organisational assessment • Social organisation principles • Openness • Autonomy • Decentralisation • Bottom-up approach • Meritocracy • Transparency

  15. Intranet E-mail Forum Blog Wiki Intranet Virtual workplace Full social portal Forum Idea management Knowledge management E-mail Social e-mail Social tools Networking

  16. Intranet E-mail Forum Blog Wiki Wiki Problemsolving Sharingexperiences Blog – Beyond traditionalcommunication Bidirectionalchannels Microblog – Communication flow from one to many Enterprise social software Social tools Networking

  17. Unlocking value trough social technologies $900 billion $1300 trillion Matching talent to roles

  18. Social technologies inside organisations • To improve interpersonal dynamics and • communication processes • To coordinate outgoing messages and attract • best workers enhancing brand value • Recruiting strategies and professional media • Integrated training (Repository, social net., wikis) • Integration of absorbing mechanics into • non-games platforms and experiences in • order to improve engagement and participation.

  19. Best-practices

  20. A case for excellence: Eni Training Employees Diversity Local communities Mattei School and Eni Corporate University Our People Policy People assessment tools (Feedback 360°) Management review Inclusion Non-discrimination Equality Online training E-learning Community of practice Collaboration tools and portals

  21. A case for excellence: Eni Welfare Employerbranding Well-being Safety & Security Communication Corporate publishing My Eni Portal & My Eni International Cascade Program Climate analysis Crèche Summer camp (Summer campus in the City) Enitogether My Trainer Online Eni in safety Zero fatalities Eni Wellness Program Attraction People leaderships Compensation & Benefits

  22. Conclusion The Cluetrain Manifesto, 2000

  23. Organisational trend or transientfad? Employee engagement is the best-fit model of management.

  24. Thanks for your attention.

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