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An MD’s Calling to Donation What Is a Champion: Keys to Success in Building an Organ Procurement Program. Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service Former Director, Medical Intensive Care Service Director, Hyperbaric & Wound Treatment Center Loma Linda University
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An MD’s Calling to Donation What Is a Champion: Keys to Success in Building an Organ Procurement Program Takkin Lo, MD, MPH, CWSP Founding Director, Organ Procurement Service Former Director, Medical Intensive Care Service Director, Hyperbaric & Wound Treatment Center Loma Linda University Loma Linda, California
Myths • It’s my way or the highway • A service is built on rapport, and not on first impressions • Employees are there because they love you • We’re so, so, so gooooood! • Don’t call us; we’ll call you • People remember you by your good deeds
Myths • Things will get better on their own • I can “wing it” on my presentation • Leave the details to the underlings • Complainers are trouble makers • Once you’re mine, it’s forever
Principles of a Successful Champion • Understand selling • Things do not get better on their own • It’s better to listen than to talk • Words that kill (painting the wrong picture) • Sincerity goes a long way • Pay attention to details • Don’t let the program slump • Keep in touch
Characteristics of a Champion • Have a burning desire to prove something to someone • Radiate confidence and strength in his walk, talk, and overall presence • Balance ego drive and the need for success with warm and sincere empathy for the people he serves
Characteristics of a Champion • Highly goal-oriented • Do what he plans to do in writing daily • Lives in the present moment and keeps his enthusiasm through crises • Keeps himself in a positive shell and avoids jealousy, gossip, anger, or negative thinking
Characteristics of a Champion • He loves people and uses money instead of loving money and using people • He invests monthly in the greatest investment on earth, his mind • Be a product of the product (or service) • Gives every presentation 110%
YOU WON’T ALWAYS WIN I never see FAILURE as FAILURE, but only as… • a learning experience • the negative feedback I need in order to change my direction • the chance to develop my sense of humor • the opportunity to practice my techniques and perfect my performance • the game I must play to win
Tom Mone, CEO OneLegacy, OPO-SoCal.
Gina McBride, RN, MPHDirector, Breakthrough Collaborative Initiatives, HRSA, Division of Transplantation
The Champion’s Creed • I’M NOT JUDGED BY THE NUMBER OF TIMES I FAIL, BUT BY THE NUMBER OF TIMES I SUCCEED; AND…
The Champion’s Creed AND… • THE NUMBER OF TIMES I SUCCEED IS IN DIRECT PROPORTION TO THE NUMBER OF TIMES I CAN FAIL AND KEEP TRYING!
How to “Master The Art?” • Meet with Program Director and staff regularly • Develop and implement the program’s business plan • Be disciplined • Evaluate, monitor, and adjust your skills • Provide cost effective, quality care
Tips for a Successful Champion • Communicate! • COMMUnicate! • COMMUNICATE! YOU ARE THE BEST ADVERTISEMENT FOR THE SERVICE!
“Lifesaving Benefits of Organ Donation Adds Greatest Meaning to Reincarnation”: Sabrina Ho, One Legacy, International Daily News
Marketing Responsibilities of a True Champion • Essential in development & implementation of program’s business plan • Be a leader for educational outreach • Promote program to medical staff & community • Be the spokesperson for any media opportunities • Create business plan unique to target audience
Key to Success TO BE SUCCESSFUL: “All team member must have a sense of ownership for the program, a willingness to cooperate and learn from one another, and an aggressive & compassionate attitude toward providing the best kind of quality care for each patient encountered.” Takkin Lo, MD--2001
What Is a Champion? SUMMARY • Myths and truths unfolded • Definition of a Medical Champion • Principles of a successful Medical Champion • Mastering the “Art”
An Interview with a Transplant Surgeon (Pedro Baron, MD LLUMC), to the tune of: “Tomorrow” from the Broadway’s Show: Annie!