Marketing Grant 2009/10

1. Marketing Grant 2009/10 Growth Through Joint Investment

2. CONTENT:- Objectives- Criteria - Some activities the grant can fund- Certain activities the grant cannot fund- What will be different this time- Contact Details SALES AND MARKETING COMMUNITY COLLABORATING FOR SUCCESS

3. Objectives of the Marketing Grant ProgrammeHelp our customers to grow their business by developing an integrated marketing campaign, through joint investment by:- expanding/growing the products/services that they have purchased from BT Wholesale- ensuring this aligns with their business and marketing objectives SALES AND MARKETING COMMUNITY COLLABORATING FOR SUCCESS

4. Criteria - Grants to be available twice a year (April and October)this will allow more flexibility and provide longer lead times to prepare for submissions- Deadline dates for submissions - 2nd March 09 and 1st September 09- Customers who have been resellers for BT Wholesale for less than one year and can demonstrate that they are delivering well against their contractual commitment can apply up to a max grant of £10,000 (excluding VAT)- Established customers (over a year and on a growth trajectory) can apply for a max of £25k SALES AND MARKETING COMMUNITY COLLABORATING FOR SUCCESS

5. Marketing Grant Scheme 2009/10 Subject to BT Wholesale sign off and so long as the activity can be measured, the Marketing Grant can fund a host of activities including the following: • Campaigns which are integrated • Production of collateral promoting only BT Wholesale products/services • Web pages which promote the campaign • Creation/production of Adverts • E-shot/ Ecasts campaigns • Direct Mail campaign • Telemarketing (by external agency) • PR (part of a campaign) *The above list is a guide only; activities not included will be considered on a case by case basis

6. Marketing Grant Scheme 2009/10 Marketing Grant cannot fund certain activities including: • Any marketing activities not included in the approved marketing plan • In house activities, which would mean BT Wholesale paying the customer directly • Purchasing any databases • Research • Certain activities for hospitality events such as the set up fee for stands; venue costs • Any T&S spend • In house resource/ training • Promotional activities that the customer wants to offer their end user such as reduction in prices; activation costs • Any activity/collateral thatdenigrates another Communication Provider • Booking space for adverts

7. What will be different this time …..Applications* Customers must complete the application form by the deadline dates and send it to: samina.khan@bt.com* Main focus will be on the customer demonstrating clear and realistic ROMI * How the integrated marketing campaign aligns with their business and marketing objectives* Which BT Wholesale products and services are to be promoted and why* To ensure that each activity being promoted is measurable and can be trackedLogistics and roll-out* Bespoke campaigns must commence within 3 months of contract signature* Customers must highlight bespoke campaign on their website *Customers can use an agency of their own choice, but must note that BT has 60 day payment policy* Each submission will be judged on its own merit. There is no right of appeal, BT’s decision is final* Once successful, regular conference calls will be held with the customer to track progress SALES AND MARKETING COMMUNITY COLLABORATING FOR SUCCESS

8. Contact Details If customers have any questions regarding the Marketing Grant programme they can:* Log onto: http://www.btwholesale-engage.com/MarketingGrantScheme0910.aspx* Contact their dedicated Account Manager* Contact the programme co-ordinator : Samina Khan on samina.khan@bt.com SALES AND MARKETING COMMUNITY COLLABORATING FOR SUCCESS