1 / 7

Introduction to advertising – THE ideas foundation and TES resources

Introduction to advertising – THE ideas foundation and TES resources. Discussion activity. STARTER:. Which of these statements do you most agree with?. Advertising makes us buy things we don’t need.

gwidon
Download Presentation

Introduction to advertising – THE ideas foundation and TES resources

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to advertising – THE ideas foundation and TES resources Discussion activity

  2. STARTER: Which of these statements do you most agree with? Advertising makes us buy things we don’t need Advertising makes us feel inadequate by using images of successful people with perfect lives Advertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from) Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foods Adverts can be very entertaining Advertising convinces us that something is useful and desirable when really it isn’t

  3. What is advertising? • funds much media – television, radio, internet, sites social media - facebook • a way of promoting products, services or information. • a form of communication between manufacturer and consumer. • an integral part of culture. • an important economic force. • targets specific audiences.

  4. Brand values • Brand values include: • Reliable; modern; traditional; budget; luxury; family-friendly; healthy; economical; eco-friendly; friendly; playful; professional; cutting-edge; disposable; eccentric; controversial; young; cool • Complete the worksheet on Brand values • 2. Think of a well-known brand and identify 5 values that you think best summarizes this brand

  5. What is a brand? • Name a variety of brands from different sectors. For example, Coca-cola • What products and logos do you associate with the brand? • How do they achieve this? Is it through adverts, slogans, campaigns, celebrity endorsement? • Which brands do you dislike? • What do you dislike about these brands?

  6. Advertising techniques • List the advertising techniques that are used to promote products • Check your answers • Look at the following TV adverts and complete a chart • i. http://www.youtube.com/watch?v=RmmieeHlZvQ • ii http://www.youtube.com/watch?v=oLfpv_RzM1c • iii http://www.visit4ads.com/advert/Samsung-Galaxy-Note-101-Samsung-Computer-Range/93056 • iv. Choose an ad from www.seventeen.com • v, Choose a print ad from http://www.creativebloq.com/inspiration/print-ads-1233780

  7. Research and analysis of printed advertisement • Choose an advertisement from a magazine. • Complete the worksheet and write up your analysis – approx 300 words

More Related