LVMH and Luxury Goods Marketing

Nov 03, 2012

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A world leader in luxury, LVMH Mot Hennessy - Louis Vuitton(1854-) possesses a unique portfolio of over 60 prestigious brands.Thanks to its brand development strategy, and the expansion of its international retail network (more than 2,400 stores worldwide), LVMH has had a strong growth dynamic si

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LVMH and Luxury Goods Marketing

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Private Goods and Public Goods

Private Goods and Public Goods. This is a key distinction in “microeconomics” Why? Because private goods will be provided efficiently by the market, and public goods will not. Why not? --- That is our first subject today.

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LVMH vs Hermès

LVMH vs Hermès. Déborah AISSA – Martin DELENS - Hortense GAUDIN . QUESTIONS. Why HERMÈS did an IPO? What risks and rewards? How did LVMH acquired Hermès shares & avoid the French regulations? How the H51 will work and how long do you think it will last ?

609 views • 11 slides

Investment Analysis Luxury Goods

Harley. Investment Analysis Luxury Goods. Marine Max. First Flight. Toyota. Tiffany’s. Why this Industry?. In this troubling economy, this industry will flourish. The upper class will always have money to spend. Let’s analyze leading luxury firms so we can invest smart and join them.

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Producing and Marketing Goods and Services

Producing and Marketing Goods and Services. Chapter 8. The Role of Marketing. Marketing: is all the activities used to insure the effective exchange of goods and services between businesses and consumers. Beginning the first idea for development of a new product or service.

427 views • 18 slides

Consumer Goods & Digital Marketing

Consumer Goods & Digital Marketing. Traditional Methods of Marketing . We have builds Brands like Gold Spot, Thumps Up, Limca , Maaza & Citra. Marketing is all about building Relationship with Consumers. Gold Spot did it with Jungle Book.

573 views • 41 slides

Welcome to Luxury Marketing

Welcome to Luxury Marketing. Dr. Satyendra Singh University of Winnipeg s.singh@uwinnipeg.ca www.uwinnipeg.ca. History of Luxury. King and Queens always appreciated beauty/luxury 1010 BC – 100 BC  King David/Solomon, Queen of Sheba 1150 BC – 700 BC  Egypt, Greece

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Marketing Goods and Services

Marketing Goods and Services. Marketing. The management process through which goods and services move from concept to the customer. 9 Functions of Marketing. Product/Service Planning Purchasing Financing Distribution (Place) Pricing Risk Management Marketing Information Management

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Luxury Goods Industry Situational Analysis

Luxury Goods Industry Situational Analysis. Presented by: Victoria Dinkins Trion King. Luxury Goods Industry. Definition of Luxury Goods Industry Excellence, Superior Service Elite Population Fragmented Industry 22% of worldwide industry sales Major Competitors:

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Case 2: Luxury Wars – LVMH versus Hermès

Case 2: Luxury Wars – LVMH versus Hermès. The takeover attempts by LV. Hermès is a family controlled Luxury brand and intends to remain so. Press release:. Strategy to fend off the takeover. The market reactions to LVMH’s Announcement. LVMH versus Hermès: Case Questions.

1.12k views • 7 slides

Global Personal Luxury Goods Market 2012-2016

To Get More Details : http://www.bigmarketresearch.com/global-personal-luxury-goods-market TechNavio's analysts forecast the Global Personal Luxury Goods market to grow at a CAGR of 7.9 percent over the period 2012-2016. The growth of the Online Personal Luxury Goods market is one of the key factors contributing to the growth of the Global Personal Luxury Goods market. The Global Personal Luxury Goods market has also been witnessing the growth of the Accessories and Hard Luxury segment. However, the aging baby boomers customer segment could pose a challenge to the growth of this market. Purchase Enquiry @ http://www.bigmarketresearch.com/purchase-enquiry/16991

291 views • 7 slides

LVMH vs Hermès

LVMH vs Hermès. Déborah AISSA – Martin DELENS - Hortense GAUDIN. QUESTIONS. Why HERMÈS did an IPO? What risks and rewards? How did LVMH acquired Hermès shares & avoid the French regulations? How the H51 will work and how long do you think it will last ?

417 views • 11 slides

Merit goods and demerit goods

AS Microeconomics. Merit goods and demerit goods. chris@chrisrodda.com. Merit goods. There is no God of economics – different textbooks/teachers have different explanations. Merit goods ?. innoculations. Approach 1 – externalities. Merit goods have positive externalities in consumption.

1.9k views • 31 slides

Chapter 8 Producing and Marketing Goods and Services

Chapter 8 Producing and Marketing Goods and Services. Marketing. Marketing – all of the activities used to insure the effective exchange of goods and services between businesses and consumers. Marketers – the people and businesses who complete marketing activities. Marketers use research:

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Global Clothing, Footwear, Accessories and Luxury Goods Spec

This report provides detailed data on the size and development of retail sales of individual product types through Clothing, Footwear, Accessories and Luxury Goods Specialists globally. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data. For Further Details http://www.bigmarketresearch.com/global-clothing-footwear-accessories-and-luxury-goods-specialists-size-and-forecast-to-2017-market

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Luxury Goods Market in China 2019

Big Market Research provides a new Report Package "Luxury Goods Market in China- Size, Share, Trends, Forecast, Development, Situation, Future outlook, Potential 2019" Get Complete Report At:http://www.bigmarketresearch.com/luxury-goods-in-china-2015-2019-market The Luxury Goods market in China consists of the following goods: watches, cosmetics, perfume and personal care, leather goods, men' wear, jewelry, footwear, women's wear, and accessories. Know More At: http://www.bigmarketresearch.com/report-enquiry/170929

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Personal Luxury Goods Industry Overview

Personal Luxury Goods Market report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.

236 views • 9 slides

Luxury Goods Packaging

Global Luxury Goods Packaging Market Size, Share, Trends, Growth, Analysis by Material (Paperboard Material, Plastic, Glass and Others), by End-user (Food & Beverage, Confectionery, Personal Care & Cosmetics, and Others) and By Region - Global Forecast To 2023 Browse Full Report With Complete TOC @u00a0https://www.marketresearchfuture.com/reports/luxury-packaging-market-5145

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Key Goods Of Affiliate Marketing

It is without doubt somewhat that all people who are absorbed in starting an online business or those who already have an online occupational, should explore and take up.

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Personal Luxury Goods Market , gmiresearch

The growing disposable income and enhanced living standards of people is promoting them to opt for luxury goods, are the major factors driving the growth of the global personal luxury goods market.

72 views • 5 slides

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LVMH and Luxury Goods Marketing

LVMH and Luxury Goods Marketing

Presentation Transcript

Private Goods and Public Goods

LVMH vs Hermès

Investment Analysis Luxury Goods

Producing and Marketing Goods and Services

Consumer Goods &amp; Digital Marketing

Welcome to Luxury Marketing

Marketing Goods and Services

Luxury Goods Industry Situational Analysis

Case 2: Luxury Wars – LVMH versus Hermès

Global Personal Luxury Goods Market 2012-2016

LVMH vs Hermès

Merit goods and demerit goods

Chapter 8 Producing and Marketing Goods and Services

Global Clothing, Footwear, Accessories and Luxury Goods Spec

Luxury Goods Market in China 2019

Personal Luxury Goods Industry Overview

Luxury Goods Packaging

Key Goods Of Affiliate Marketing

Personal Luxury Goods Market , gmiresearch

Consumer Goods & Digital Marketing