1 / 14

Business Reviews

Business Reviews. February 29, 2012 Josh Friedman UWSMC – SOC MED 200. Business Reviews. Business Reviews. Category-specific Location-specific Consumer reviews B2B Government User-generated vs. Curated. Founded in 2004 in San Francisco Every Major Metro Area in the US and Canada

gyula
Download Presentation

Business Reviews

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Reviews February 29, 2012 Josh Friedman UWSMC – SOC MED 200

  2. Business Reviews

  3. Business Reviews • Category-specific • Location-specific • Consumer reviews • B2B • Government • User-generated vs. Curated

  4. Founded in 2004 in San Francisco • Every Major Metro Area in the US and Canada • Expanding in Europe and Australia • Free, ad-supported • Incentive-based system

  5. 25 Million Reviews • 23% Shopping • 22% Restaurants • 10% Home and Local Service • Seattle: 60,000 Reviews, 70% of Seattle Restaurants • Seattle Times Covers Only 5% of Seattle Restaurants • Food and Wine Magazine Covers Less Than 1%

  6. 66 Million Unique Visitors per Month • 5.7 Million Visitors on Mobile Apps • 40% of Search Traffic on Mobile Apps • User Demographics • Young (18-34 = 42%) • Wealthy ($100k+ = 64%) • 80% of Reviews are 3 Stars or Higher

  7. Harvard Business School study • “…increases in independent or small chain restaurants' Yelp ratings lead to revenue increases, with ratings having more impact the more reviews a restaurant gets.” • 3,582 Restaurants (Seattle) • 2003 – 2009 • 1 Star Rating Increase Boosts Revenue 5% - 9%

  8. Yelp Review Filter http://youtu.be/Dqi-jjbEKcs

  9. Vs. • Customized Reviews • Business Features • Insights

  10. Users • Ratings • Reviews • “Smart” Recommendations • Google+ • Search History • Location/Google maps

  11. Business • Listing • Google search results • Google Maps • Content (photos, videos, menus, etc.) • Offers/coupons/promotions • Respond to reviews • Insights • Targeted advertising (Google Adwords) • Other Google services for business

  12. “Not participating doesn’t make people stop talking about you. It just means you aren’t part of the conversation…”

  13. Sources • http://blogs.wsj.com/digits/2010/03/17/small-businesses-join-lawsuit-against-yelp/tab/article/ • http://www.businessinsider.com/this-chart-explains-why-yelp-may-never-make-a-profit-2011-11 • http://blogs.hbr.org/cs/2011/12/yelp_is_leaving_chains_behind.html • http://blogs.hbr.org/cs/2011/11/yelps_ipo_will_test_the.html • http://www.hbs.edu/research/pdf/12-016.pdf • http://officialblog.yelp.com/2010/03/yelp-review-filter-explained.html • http://www.yelp.com/html/pdf/Snapshot_Q4_2011_en.pdf • http://smallbiztrends.com/2011/02/yelp-data-shows-power-mobile-marketing.html • http://www.websitemagazine.com/content/blogs/posts/archive/2011/03/25/20-user-review-websites-critical-to-small-business.aspx • http://www.wolf-howl.com/socialmedia/react-negative-social-media-reviews/ • http://www.marketingzen.com/online-business-review-sites/ • http://mashable.com/2010/08/04/google-place-pages-reviews-response/ • http://www.bbb.org/us/

More Related