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10+ reasons why clothing and accessories brands should use Outdoor

10+ reasons why clothing and accessories brands should use Outdoor. Outdoor offers a way to bring the brand to life in full colour. Large and small format posters can really illustrate a fashion brand in the best possible light

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10+ reasons why clothing and accessories brands should use Outdoor

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  1. 10+ reasons why clothing and accessoriesbrands should use Outdoor

  2. Outdoor offers a way to bring the brand to life in full colour Large and small format posters can really illustrate a fashion brand in the best possible light Outdoor can set off the look of a clothing brand where it counts: on the streets

  3. The quality of the medium reflects the quality of the product Premium plant for premium products Large format sites deliver an enormous showcase for impact and recognition

  4. “Out” is where most people want to be seen with their clothes and accessories Placing clothing and accessory advertising in an out of home context makes sense It’s where people will most care about being seen in them

  5. Outdoor offers a premium canvas to display the product at its creative best A range of sites lend themselves as glamour branding vehicles Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine

  6. Outdoor is highly efficient in targeting a specific audience Outdoor can be used to seek out and deliver the relevant target audience Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...

  7. Outdoor is the best visual medium to leave a lasting brand impression Outdoor gets noticed: it’s the only life size scale or bigger medium It’s the best branding medium with the strongest visual presence Quality presentation enhances the image for fashion and accessory brands

  8. Accompanied shopping: outdoor tracks the consumer’s journey Outdoor places shopping ideas in close proximity to the point of purchase Many a purchase is decided on the day rather than by shopping list It’s never too late to place a recent branded message in front of shoppers

  9. Shopping malls: the latest frontier for fashion brands • Outdoor reaches people very effectively on the streets • It’s now just as effective in the shopping mall • Digital signs in malls allow you to showcase your brands in motion

  10. Proven effective for fashion brands • Outdoor works brilliantly to keep fashion brands in the public eye • Case study results are many and varied across a range of outdoor formats

  11. Word of mouth: outdoor audience most likely to influence others about fashion Source: CBS Outdoor, TGI Media Neutral quintiles 2013 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

  12. Leading fashion advertisers trust Outdoor Top spending 40 fashion advertisers in outdoor (average spend £381K) Nike, Marks & Spencer, LVMH Watches & Jewellery, Adidas, Pandora Jewellery, Asda, H&M, Converse, Esprit Unisex Fashions, Fitflop, AMG Footwear, New Look Fashion Stores, JD Sports, Seiko, Swatch, Levi Strauss, McArthurglen, Clarks, Asics, Topman, Umbro, Missguided, Timberland, Mango, G Star Raw, Republic, Puma, Foot Locker, Oakley Optical Goods, Benetton, New Balance Ath Shoes, Diadora Sportswear, Hugo Boss, KBL, Bank Fashion, Sports Direct Intl, Vans Footwear, Storm Watches, Donna Karan, Juicy Couture Source: Nielsen Media Research

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