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Cloud Transcoding

Cloud Transcoding. Matthew Johnson, Ph.D. VP Software Engineering Unicorn Media, Inc. mj@umedia.com. Unicorn Once™. Monetization of media content Upload one file one time Deliver to any IP-enabled device in the world Benefits Increased revenue by creating inventory

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Cloud Transcoding

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  1. Cloud Transcoding Matthew Johnson, Ph.D. VP Software Engineering Unicorn Media, Inc. mj@umedia.com

  2. Unicorn Once™ • Monetization of media content • Upload one file one time • Deliver to any IP-enabled device in the world • Benefits • Increased revenue by creating inventory • Simplified workflow • Consistent user experience regardless of device • Real-time access to user behavior

  3. The Transcoding Problem Output Videos Input Video High Medium Low iOS Android

  4. Cloud Transcoding Output Videos Magic! Input Video

  5. Cloud Concerns • How do you I/O to the Cloud? • How is pricing determined? • How does it scale?

  6. One Video, One Server Transcode Server Instance • One instance per concurrent input video • High-powered instances • Pros • Minimize file transfer time/cost • Simple architecture • Cons • Unused capacity • Limited by instance capability • Use Cases: News, Sports, Weather, Gossip Input Video Load Balancer Transcode Server Instance

  7. One Video, Many Servers Transcode • One instance per concurrent output videos • Low to normal powered instances • Pros • Maximize utilization of hardware • Fault Tolerant • Cons • Increased file transfer time/cost • Complex architecture • Use Cases: episodic tv, film, advertisements Input Video Cloud Storage Transcode Transcode Transcode

  8. How Do You I/O to the Cloud? • Push • HTTP Post • REST API • Drop Directory • Pull • Download link • Syndication Feed

  9. How Do You Determine Pricing? • Principles • Instances have monthly cost • Transcoding time related to input video length • Transfer time related on input video size • One Video, One Server • Concurrent Videos Monthly Fee • Length of Video • One Video, Many Servers • Size of File • Dedicated Burst Capacity Monthly Fee

  10. How Does It Scale? • Steady state capacity • Always On • Always busy • Burst capacity • Used during heavy load • Turn up/down quickly • Dedicated capacity • Always available for customer

  11. Unicorn Cloud Unicorn ONCE™ CDN • Minimize integration cost • Minimize time to delivery • Future proof content Input Video Storage Origin DPL Unicorn Cloud Computing

  12. Thank You mj@umedia.com

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