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Crexendo Online Marketing Competition

Crexendo Online Marketing Competition. Basics of Web Marketing. The Bad News First. eCommerce Conversion Rates – 2% Lead Gen Conversion Rates – 3 to 5% 98% of sites– Less than 10 visits / day 4% of eBay sellers – 80% of eBay sales 75% of eBay auctions - fail.

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Crexendo Online Marketing Competition

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  1. Crexendo Online Marketing Competition Basics of Web Marketing

  2. The Bad News First eCommerce Conversion Rates – 2% Lead Gen Conversion Rates – 3 to 5% 98% of sites– Less than 10 visits / day 4% of eBay sellers – 80% of eBay sales 75% of eBay auctions - fail

  3. Conversion Best Practices Visitors Action-Takers 2 % 10 % “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

  4. 3 Quick Tips for Better Conversion 5 Second Rule – on every page Who What Why Clear Calls to Action Messaging – longer but skimmable

  5. Keyword Research https://adwords.google.com/select/KeywordToolExternal

  6. Competitive Reconnaissance Google Toolbar – PageRank™ Alexa Toolbar – Traffic Rank

  7. PageRank™ The Big Picture

  8. Anchor Text

  9. Which Search Engines Matter? Google – 75% Market Share Yahoo – 13% Bing – 10% Ask – 2%

  10. What Matters to Search Engines? Off Page Ranking Factors On Page Ranking Factors • Inbound Links (PR – 3) • Anchor Text Links • URL • Title • Description • Keyword Tag • Copy On The Page • Headlines • Opening Paragraph • Main Body • Concluding Paragraph • Image Alt Tags

  11. “Knowing and not doing… is the same as not knowing.” – Socrates “A website with no traffic… is the same as no website at all.” - Parker “Building a website and crossing your fingers… is not a strategy.” - Parker

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