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Radoslav Škapa

Explore the dynamics of the Czech retail market for consumer goods in the past decade, from supplier dominance to customer-driven trends. Discover the rise of multinational supply companies and modern distribution channels in comparison to Western Europe's retail landscape.

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Radoslav Škapa

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  1. Retail in Czech Republic Radoslav Škapa

  2. Retail in Czech Republic (overview) • Retail market of consumer goods • Dynamical development in the past 10 years • Supplier’s dominance transformed into customer’s dominance • Multinational supply companies established new, moreefficient and modern distribution channels • The market proportion of hypermarkets, supermarkets and • discount stores is fully comparable to the Western • European countries, following actual tendencies

  3. The share of turnover per proprietor type Co-op State Local International

  4. Cumulative number of hypermarkets

  5. V JAKÉM TYPU PRODEJNY CELKOVĚ UTRATÍTE NEJVĚTŠÍ ČÁST SVÝCH MĚSÍČNÍCH VÝDAJŮ ZA POTRAVINY CELKEM? • supermarkety již řadu let mírně klesají • menší prodejny klesají, ale pomaleji než v 90. letech • diskonty mírně ale trvale rostou • hypermarkety rostou, ale od r.2003 velmi pomalu Pramen: Shopping Monitor 2006 (INCOMA Research + GfK Praha)

  6. 120 • 100 • 80 • 60 • 40 • 20 • 0 • Supermarket • Hypermarket • Diskont • C&C Price differentiation Targeting

  7. Floor space of hypermarkets in squere meters per 1000 inhabitants

  8. The differences in per capita purchasing powerin the Czech regions Source: Purchasing power in the Czech districts and municipalities 2005 (GfK + INCOMA)

  9. Cities with the highest shopping center space per 1,000 inhabitants * (Germany and France are not included in the statistics. Germany is available separately as “GfK GeoMarketing Retail Location Guide Germany“. The guide for France is currently under way. All retail location studies are updated annually.)

  10. TRŽNÍ PODÍL TOP 10 V RYCHLOOBRÁTKOVÉM ZBOŽÍ Pramen: INCOMA Research • Koncentrace obchodu v r.2006 prudce vzrostla • Hlavním zdrojem růstu bylo slučování obchodních společností

  11. TOP10 SKUPIN PODLE MALOOBCHODNÍCH TRŽEB (na základě předběžných výsledků r.2006) • Skupina Schwarz se stala největším českým maloobchodníkem • Celkové tržby TOP10 přesáhly 250 mld. Kč • Meziroční nárůst tržeb činí přes 30 mld. Kč Tržby jsou uvedeny včetně DPH * = odhad INCOMA Research Pramen: INCOMA Research + Moderní obchod

  12. The main shopping place for food- 2006

  13. Pramen: Shopping Monitor 2006 (INCOMA Research + GfK Praha)

  14. Average time spent in shopping centre

  15. Selling time restriction Shops open during red-letter day? J J L L K K Open untill 22:00? Non-stop GfK Praha, 2004

  16. Loyalty

  17. A new contradictious tendency? Alternative trade channels • In accordance with PriceWaterhouse Coopers, more than 50% of food will be traded outside classical retail. (That is, in independent convenience stores, stalls, in marketplace or multiplex.) • Time-saving • People-centered not technology-centered

  18. A new contradictious tendency? Two-way shopping Why ATC? • Aging population • Single parent families, singles, one child f. • No time for shopping ATC in Czech rep. • Turnover 5-10 mdl. CZK per year • Rate of grow: 10 – 20%

  19. THE PER CAPITA PURCHASING PARITY LEVELIN CENTRAL EUROPE RELATED TO EU 15

  20. Shoppingbehaviour Prefer hypermarkets • 140 • Mobile pragmatic • 120 • Ambitious • Influenceable • 100 • Saver • 50 • 60 • 70 • 80 • 90 • 100 • 110 • 120 • 130 • Cautious Conservatie • Unpretentious stoic Buy avoidable things as well Buy necessary thing only • 80 • Loyal housewife • 60 Prefer smaller stores

  21. Trademarks of retail chainseconomical (best price)Clever (Billa)Euro Shopper (Albert, Hypernova)Mince (J. Meinl)Tesco výhodný nákup (Tesco)1 (Carrefour)365 (Delvita)standard quality for better priceAlbert (Albert)Carrefour (Carrefour)Delvita (Delvita)Hypernova (Hypernova)Spar (Interspar)Tesco (Tesco)special (selected range of products)Best farm (Kaufland)Selský dvůr (Hypernova)Chef Menü (Billa)Extra kvalita (Delvita)Quality first (Billa)Julius Meinl (J. Meinl)

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