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Guerilla Marketing:

Guerilla Marketing:. Low-Cost Actions and Resources to Promote Change. Identifying The Problem In Your Community. What needs to change? Create a goal How will you achieve this goal? Create objectives and strategies. http://beta.ctcdata.org.

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Guerilla Marketing:

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  1. Guerilla Marketing: Low-Cost Actions and Resources to Promote Change

  2. Identifying The Problem In Your Community What needs to change? Create a goal How will you achieve this goal? Create objectives and strategies

  3. http://beta.ctcdata.org The report shows current levels of adolescent substance use, delinquency, violence, as well as, risk and protective levels.

  4. Engaging the Community There is power in numbers! Find others who are passionate about your organization or community issue.

  5. Available Resources FREE or low budget

  6. RADAR Center Regional Alcohol and Drug Awareness Resources

  7. Regional Prevention Centers services: Information, Education, Technical assistance, Consultation, Referral • Examples would include: • Informational programs about risk-focused prevention • How community members can become involved • Community risk and resource assessments • Assistance mobilizing community coalition

  8. Social Media What message are you trying to send? Which platform(s) fit your goal? Which platform does your audience use?

  9. Events & Trainings Get ideas, network with other Kansas youth and enhance leadership skills Kansas Youth Leadership Summit - August 1-3 Red Ribbon Training April 27 SADD Conference April 28 Family Day 4th Monday in September Red Ribbon Week October 23-31

  10. Kansas Youth Leadership Summit • August 1-3 • Rock Springs Center, Junction City, KS • Meals included • Create an Action Plan • Listen to inspirational speakers • Network with other youth from across the state • Work with your team throughout the year to make a difference in your community

  11. Red Ribbon Training • April 27 • Holiday Inn Holidome, Topeka, KS • Open to Middle School, High School and Adult Sponsors • Team Building Activities • Finding Solutions & Solving the Problems • Red Ribbon Award Criteria • How to Plan a Successful Town Hall Meeting

  12. Kansas SADD Conference • April 28 • Holiday Inn Holidome, Topeka, KS • Open to Middle School, High School and Adult Sponsors • Bill Cordes • How to start a successful chapter • Create an action plan

  13. Family Day • 4th Monday in September • September 27, 2010 Research by CASA at Columbia University consistently finds that the more often children eat dinner with their families, the less likely they are to smoke, drink or use drugs.

  14. Positive Charge April 26-30 • Tagline: Empowering Youth to Live a Healthy Life • Goal: To raise awareness among Kansas youth that most teens don’t drink underage, use tobacco or other drugs. • Objective: Present positive messages to Kansas youth • Strategy 1: Facebook: “It’s DRUG-FREE WEEK on Facebook! Did you know that statistics show MOST Kansas youth DON’T use drugs or drink underage?? Post this status on your wall and write a message to tell your friends why you choose to be drug-free! Become a Fan of @Kansas Family Partnership and share your message on their wall too!” • Strategy 2: T-shirts • Strategy 3: Youtube • Strategy 4: Twitter

  15. Thank you (785) 266-6161 or 800-206-7231 www.kansasfamily.com lkraus@kansasfamily.comwww.facebook.com/kansasfamily

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