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Road Safety Demographics. Describe the demographic trends underlying the need for comprehensive and integrated road safety management: (e.g., social, cultural, age, gender.). Drinking and Driving. Major Topics. Demographic Characteristics Cultural Factors Demographic and Cultural Trends
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Road Safety Demographics Describe the demographic trends underlying the need for comprehensive and integrated road safety management: (e.g., social, cultural, age, gender.) Drinking and Driving
Major Topics • Demographic Characteristics • Cultural Factors • Demographic and Cultural Trends • Social Trends • Future Road Safety Needs
Impact of Demographic, Social, and Cultural Factors • Root Causes of Safety Problems • Emerging Safety Needs • Countermeasure Evaluation
Demographic Factors & Road Safety • Physical Ability • Physical Vulnerability • Risk Taking Behavior
Physical Ability & Vulnerability • Physical Ability • Visual acuity • Perception • Reaction time • Physical Vulnerability
Aging of the US Population Percent Change (2000 – 2030) 2000-2030
Risk Taking Behavior Source: 2006 Speeding Traffic Safety Fact Sheet, National Highway Traffic Safety Administration, 2006. http://www-nrd.nhtsa.dot.gov/Pubs/810814.PDF
Cultural Factors & Road Safety • Race and Ethnicity • Behavioral Differences among Ethnic Groups
Race and Ethnicity in Fatal Traffic Crashes 845 5,503 977 31,326 5,267 10 10 10 Number of Deaths
Behavioral Differences by Race Alcohol Use
Additional Behavioral Differences by Race Licensing Driving record Safety belt use Helmet use
Growth in Hispanic Population Source: U.S. Census, 2000. In: National Highway Traffic Safety Administration, 2006. Race and Ethnicity in Fatal Motor Vehicle Traffic Crashes 1999 – 2004. 13
Social Trends & Road Safety • Increased Travel • Increased Dependence on Automobiles
Future Road Safety Needs • Accommodate Older Drivers and Pedestrians • Address Ethnicity in Relation to Road Safety • Adjust to Changes in Travel Behavior
Review • Demographic Characteristics • Cultural Factors • Demographic and Cultural Trends • Social Trends • Future Road Safety Needs