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STIHL

STIHL. Abigail Cross. STIHL. Simple ad Keeps to black and white Easy and relaxing to look at Nothing distracting in background. STIHL. Humorous Big, tough, strong man with tiny arms “Shock” effect when you first look at this ad Need to look twice Grabs attention. STIHL.

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STIHL

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  1. STIHL Abigail Cross

  2. STIHL • Simple ad • Keeps to black and white • Easy and relaxing to look at • Nothing distracting in background

  3. STIHL • Humorous • Big, tough, strong man with tiny arms • “Shock” effect when you first look at this ad • Need to look twice • Grabs attention

  4. STIHL • All ages can enjoy this ad • Young • Old • “Handymen” and gardeners

  5. STIHL • Sells the product with slogan • “All the muscles you need” • Sends message of easy use for everyone • Strong can use this product • Weak can also use this product

  6. STIHL • In conclusion • This ad will sell because: • Simple • Uses humor • Shows public that this product is easy to use • Does not try to “over sell” you with this ad • Allows room for public to go out and purchase this item if they wish to do so

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