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Volkswagen Corporation. Presented By: Nicole Bendana, Alberto DeGracia and Cameron Rowland. How Volkswagen started. Thought process was thought about in 1934 by Ferdinand Porsche. Wanted to create “peoples car” to attract the Germans to this affordable first car.
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Volkswagen Corporation Presented By: Nicole Bendana, Alberto DeGracia and Cameron Rowland
How Volkswagen started • Thought process was thought about in 1934 by Ferdinand Porsche. • Wanted to create “peoples car” to attract the Germans to this affordable first car. • To further educate himself in automobile manufacturing, he became involved in schools and shop.
How Volkswagen Started cont… • Porsche joined the carriage factory named Jackob Lohner & Co. • 1898, Lohner-Porsche carriage was designed. • Volkswagen was founded in 1937 • In 1938, 1st Volkswagen was made in Wolfsberg, Germany.
A Brief History of the Company • Porsche had promised Adolf Hitler he would have his ideal prototype for the military. • In 1939, war broke out and Volkswagen beetles were used the military. • 2nd car theory
Brief History cont… • Volkswagen is known as Volkswagen group;non-German speaking markets. • Currently fourth largest car manufacturer in the world • Only limited cars were made up until WWII. (1939)
Types of Old Cars Coupe Volkswagen bus • http://oldcarandtru ckpictures.com/Volkswagen/
Types of New Cars http://www.VW.com Passat Jetta New Beetle Golf
Specialized Features • 1939-Air cooling rear mounted engines • Round shape, curved front windshield • More space in front luggage area • 1958-thick door pillars
Specialized features cont… • air cooled engine replaced with water cooled engine • Front mounting cooling system. • Padded dashboards • Bumper and trim taken off to decrease weight and looker cleaner. • High tech gauges
Other Companies Volkswagen bought into • Founded in 1931 • First collaboration with VW • Awards • British based • Bentley purchased by VW • Queen Elizabeth II
Other companies cont… • Founded in 1910 • Headquarters in Ingolstadt, Bavaria • First modern Audi was the Audi 100 in 1968 • Founded in 1963 • Headquarters in Sant’Agata Bolognese, Italy • Competition with Ferrari
Went International • 1945, Volkswagen went international. • Europe & Asia • North America and Canada • Mexico
Competitors • Worlds largest automaker since 1931 • Founded in 1908 • Headquarters in Detroit, Michigan • Manufacturers its car and trucks in 33 countries. • Japanese multinational corporation • Headquarters in Toyota, Aichi, Japan • Founded in 1933 by Kiichiro Toyoda • 1st production of eight-speed automatic
Competitors cont… • Americas multinational corporation • 3rd largest automaker • Based in Dearborn, Michigan • Founded by Henry Ford in 1903 • Ranked worlds most profitable corporations. • Japanese manufacturer • Name suggests engine company not a car company. • Headquarters are in Tokyo, Japan • Founded by Soichiro Honda in 1948
Recommendations • Survey • Hybrid vehicle • Advertisement • Customize your car • Decrease sales price New Hybrid vehicle
Conclusion • Decades of experience in a wide variety of automobiles • 4th largest car manufacture in the world • Develops innovative engines • In 2005 VW sold more than 2.5 million vehicles