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About this deck

About this deck. This presentation is intended to be used by agencies that want to help their clients understand the value of using Bing Ads to place search ads on the Yahoo! Bing Network. You’ll need to review the slides prior to your presentation:

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About this deck

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  1. About this deck This presentation is intended to be used by agencies that want to help their clients understand the value of using Bing Ads to place search ads on the Yahoo! Bing Network. You’ll need to review the slides prior to your presentation: Add your logo to the placeholder on every slide Update slide 10 with information about your services Slide 11 contains pointers to help you prepare for your presentation Delete slides 1 and 11 and all orange instructional boxes before presenting If you have any questions about this deck or our agency services, please contact us at 1-877-635-3508. http://advertise.bingads.microsoft.com/en-us/agency IMPORTANT: This slide is for guidance only.Be sure to delete it prior to your presentation.

  2. IMPORTANT: Replace the Picture Placeholder in The Title Slide with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. Drive growth for your business on the Yahoo! Bing Network. Speaker Name Title

  3. Learn how you can: • Reach a unique audience through Bing Ads • Find customers on the Yahoo! Bing Network • Use powerful Bing Ads features to create ads that inspire action • Take advantage of our services IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  4. The Yahoo! Bing NetworkReach a vast audience on the Yahoo! Bing Network1 in the U.S., where more searchers are buyers. • 51 million • unique searchers not on Google • 159million • unique searchers • 6.3billion • monthly • searches The unique searchers on the Yahoo! Bing Network spend 20%more than the avg. Internet searcher and 3.6% morethan Google searchers. 1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S. 2. comScore Core Search (custom), March 2013. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  5. Be found anytime, anywhereReach a valuable audience with search and mobile ads. • At homeTarget searchers by location, time, demographics, and what they’re searching for to find your perfect customer. • On the go • Target your ads to specific device operating systems and promote your closest business location so customers can easily find you. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  6. Features that increase conversionsBing Ads has powerful features that help your ads earn clicks. Sitelink extensionslets you include more links in your ad. Location extensions lets you include your nearest business location in your text ad. The average click-through rate of ads in mainline positions with Location Extensions in the U.S. is 33% higher than the average click-through rate of ads without Location Extensions.2 Advertisers serving ads with Sitelink extensions on Bing Ads have seen an average increase of nearly 20% in their ad click-through rates.1 Alpine Ski House www.alpineskihouse.com 30% Off Select Ski Gear! Free Shipping Over $50. 4567 Main Street – Seattle (206) 555-0100 Alpine Ski House www.alpineskihouse.com 30% Off Select Ski Gear! Free Shipping Over $50. Our top-rated gearJoin us on a trek Money-back guaranteeSustainability commitment IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. • Include your address and phone number. 1. Internal Microsoft study, 818 accounts, 9/14/2012 to 9/25/2012. 2. Bing.com data for all ads displayed in mainline position in response to local queries, 10/8/2012 to 10/28/2012. • Display links to multiple pages on your website.

  7. Features to refine your marketsBing Ads has powerful features that help you target searchers. Bing Ads makes it easy to target your ideal customers— whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; designated market areas (DMAs); people in or searching for a location; and more. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  8. Expand successful campaignsEasily import your Google AdWords campaigns to Bing Ads. You don’t have to start from scratch: you can import existing search advertising campaigns that are already working for you. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  9. What’s the bottom line? Reach a vast audience that you can’t reach on Google. Connect with Yahoo! Bing Network searchers, who spend more than the average Internet searcher. Reach potential customers anytime, anywhere. Create ads that maximize conversions. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S. comScore Core Search (custom), March 2013.

  10. We’ll help you tap inAn introduction to our services. IMPORTANT: This slide needs edits.Customize this slide with your agency’s services, and delete these instructions. IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  11. Prepare for your meeting Understand your client’s organization and industry structure Understand their immediate needs and current marketing initiatives Understand their potential customers’ characteristics, demographics, and relevant actions you expect from them (media consumption, purchase, sign-ups, brand awareness, etc.) Understand the scope of work and success metrics for the project Analyze the competitive landscape and opportunities for improvement Be prepared to answer how can you help your client achieve their goals effectively and efficiently with Bing Ads Be prepared to describe your unique abilities to deliver best results Use relevant past experiences with results achieved IMPORTANT: This slide is for guidance only.Be sure to delete it prior to your presentation.

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