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Kingsley Aikins The American Ireland Fund Sydney & Melbourne November 2005

Kingsley Aikins The American Ireland Fund Sydney & Melbourne November 2005. Topics. The Changing Environment Board Development The Board and Fundraising Campaigns The Board and Making the Ask The Board and Stewardship New Ways of Looking at Fundraising Thoughts for the Future.

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Kingsley Aikins The American Ireland Fund Sydney & Melbourne November 2005

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  1. Kingsley Aikins The American Ireland Fund Sydney & Melbourne November 2005

  2. Topics • The Changing Environment • Board Development • The Board and Fundraising Campaigns • The Board andMaking the Ask • The Board andStewardship • New Ways of Looking at Fundraising • Thoughts for the Future

  3. The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing >

  4. Personalized Reports

  5. The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing • Role of Women • Issues and Values and Stories >

  6. The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing • Role of Women • Issues and Values and Stories • New Vocabulary • Engaged Philanthropy • Life Value of Donors

  7. Board Development • Key is to Engage and Motivate • Have a Plan and a Vision • Organize a Retreat / Have Written Job Specs • Include Spouses and Family • Create a Course of Upward Mobility • Ask for Advice and Ask Them to Thank • Develop Elevator Speech • Committees, Competitiveness, Recognize & Reward • Let Them Become Insiders • Have a Policy on Giving

  8. The Board and Fundraising Campaigns • Fundraising Facts of Life • Role of Major Gifts • Feasibility Study • Case Statement • Research • Cultivation • Involvement • Moves Management • Pipeline • Launch

  9. The Board and Stewardship • Have a Written Plan in Place • Five Thank-Yous for Every Gift • Report Outcomes • Connect Donors with Beneficiaries • Recognize Continuous Giving • Recognize Cumulative Giving • List Spouses • Organize Visits and Tours • Phantom Monitoring – CASE • Make it Personal

  10. New Ways of Looking at Fundraising • Move from Taking to Giving • You are Not Robin Hood • Fundraising is Like Farming • You Don’t Have to Set the World on Fire • Success Breeds Success • Education More Important than PR • Down Economy is Not Bad for Fundraising • All In Who You Know – Not True • You Have a Lot to Give • You Can Ask

  11. Thoughts for the Future • New Types of Donors Will Emerge • New Ways of Giving Will Develop • The Sector Will Be Regulated • Philanthropic Infrastructure Will Grow • Branding Will Increase • Staff is Key • Viral Marketing • Next Generation • Create Magic Moments • What Motivates Donors?

  12. What Motivates Donors: • The cause • Knowledge that the organization spends money wisely • Evidence that the organization is effective

  13. Kingsley Aikins The American Ireland Fund Thank You & Good Luck! w w w . i r l f u n d s . o r g

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