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Talking Transparency: A Guide to Communicating the EITI

Learn about the importance of communication in EITI implementation, develop a successful communications program, engage stakeholders effectively, and access practical tools and case studies. Find out how to define messages, gather feedback, and address issues for transparency success.

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Talking Transparency: A Guide to Communicating the EITI

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  1. Communicating the EITI4th International EITI Conference – Doha18 February 2009 Sefton Darby S.E.B. Strategy Ltd sefton@sebstrategy.com

  2. The four different languages of EITI • Oil and mining speak: royalties, concentrating, smelting, mine site rehabilitation... • Accounting, auditing and EITI reporting speak: audit standards, materiality, transfer pricing, reconciliation, administrator, certification.... • Development speak: good governance, transparency, pro-poor growth, capacity building, sustainable development... • EITI speak: aggregation / disaggregation, candidate, compliant, validation.....

  3. And the result of all of this is that sometimes EITI is... BLAH BLAH BLAH

  4. Talking Transparency – why a communications guide? • Talking Transparency – A Guide to Communicating the EITI is being launched at this conference and is available in hard copy and on the EITI website. • Communications is not just a “nice to have” – at least 8 of the EITI validation indicators require some sort of communications activity...

  5. Talking Transparency – what does the guide do? • Explains why communications matters in EITI implementation. • Helps the reader to develop a communications programme. • Provides various communications tools and guidance. • Outlines several case studies of communications programmes in various countries.

  6. What makes a successful communications programme? • Starting early – communications is not just the last validation indicator, carried out after the report is produced. • A communications programme is not just an information campaign – it is about how you engage with all stakeholders. • Allocate resources – someone in the national EITI secretariat has to be responsible for communications. • Identify relevant stakeholders – and realise that your key stakeholders are the ones who don’t agree with you.

  7. What makes a successful communications programme? • Define the message – develop different messages for different audiences at different stages of the EITI process. • Get feedback – this is a transparency process – let stakeholders talk to you. • Review and address issues – you will never get it right first time.

  8. A few irrelevant thoughts... • EITI has done amazingly well to get where it has, especially in light of recent high commodity prices – very few countries carry out reform at $140 a barrel. • But this is the first EITI conference at which no new EITI policy has agreed – EITI needs to keep on moving forward, taking on new issues – forestry? contract transparency? • Audit standards are missing in action – people need to understand the reconciliation and audit process better because some EITI reports are simply not credible. • Will the validation framework be reviewed in mid-2010 after the majority of countries have gone through the first round?

  9. Contact Sefton Darby S.E.B. Strategy Ltd sefton@sebstrategy.com website: www.sebstrategy.com

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