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Forecasting Unit Demand

Forecasting Unit Demand. Chester Corporation. Forecast Definition. To estimate or calculate in advance To serve as an advance indication of; foreshadow: price increases that forecast inflation. Estimate future trends by examining and analyzing available information.

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Forecasting Unit Demand

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  1. Forecasting Unit Demand Chester Corporation

  2. Forecast Definition • To estimate or calculate in advance • To serve as an advance indication of; foreshadow: price increases that forecast inflation. • Estimate future trends by examining and analyzing available information. • A prediction, as of coming events or conditions.

  3. Perceptual Map December 31, 2010

  4. Production Analysis December - 31, 2010 Low Tech Products – 9 High Tech Products - 4

  5. Low Tech Market Segment Analysis Round 4 – December 31, 2010

  6. Perceptual Map for Low Tech Segment

  7. Market Share Actual vs Potential

  8. Top Products in Low Tech Segment Revision Date: April 24, 2011

  9. Low Tech Sales in High Tech Segment

  10. 2011 Total Low Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment Low Tech Forecast High Tech Forecast Total Forecast 7,379 * 1.1 = 8117 8.5 955 Slightly Better than Average 955 * 1.10 = 1,050 225 1,275 Forecasting Demand for Cake

  11. High Tech Market Segment Analysis Round 4 – December 31, 2010

  12. Perceptual Map for High Tech Segment

  13. Market Share Actual vs Potential

  14. Top Products in High Tech Segment Revision Date: May 29, 2011

  15. 2011 Total High Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment High Tech Forecast Low Tech Forecast Total Forecast 4,479 * 1.2 = 5,375 5 1,075 Above Average 1,075 * 1.20 = 1,290 0 1,290 Forecasting Demand for Cruton

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