What is VAST and VPAID video ads plugins and how it differentiates from one another?

1. What is VAST and VPAID video ads and how it differentiates from one another? https://www.reviveadservermod.com/video

2. When you are in the advertising technology you might have heard about VAST and VPAID video ads. • But you also need to know the importance of adopting these standards. • In the current digital world, a video is considered as an effective advertising medium. • When we see the analysis report of the past few years we got to know that the video consumption has been increased like anything. • Many marketers and advertisers are very much curious to know and adopt with the video marketing technologies. https://www.reviveadservermod.com/video

3. On top of that, when comparing with the normal video ads, interactive video ads drive more user engagements. • Let’s get into the concept of video ads technologies. There are two main types of video ads plugin. • One is the VAST ad or VAST tag and another one is VPAID. • Here we are going to see what are they and how they can be differentiated from one another and further how it affects your ad operations? https://www.reviveadservermod.com/video

4. VAST (Video Ad Serving Template): • This is a specification which was developed by the IAB (Interactive Advertisement Bureau) for serving the video ads. • It has been designed to facilitate and standardize the communication between the video ad server and a video player. • It also embeds the in-stream video ads with a generic framework. https://www.reviveadservermod.com/video

5. Video Adserver: • It is being used by the advertisers to host and serve the ads, which can also able to count the impressions. • The video ad server will return the creatives as what to serve, how the video is to be played and what metrics have to be tracked based on the requests from the VAST tag. https://www.reviveadservermod.com/video

6. What is the VAST ad tag? • It is a set of standardized code placed in the publisher’s site or in an app which communicates with the ad server. • Based on the targeting criteria, the VAST tells the server what type of ads needs to be displayed and each ad space requires a new ad tag. • VAST does multiple functions that it provides a consistent instruction to the viewers and the video player about how to handle the ad. https://www.reviveadservermod.com/video

7. It operates and instructs the players in a way, • How the ad needs to be shown up; • How long it should last; • Which ads to play; • Whether the viewers are skipping the ad or not; • What the click-through URL should be; https://www.reviveadservermod.com/video

8. What makes the VAST as so important? • It is very important because it makes both the ad server and video players to speak in the same language. • Advertisers and publishers no need to worry about their ads and inventories. • Because, for the publisher, it gives a huge volume of ads to sell and more ad serving impression will be given to the advertisers that bring the revenue. • After all, a standard is very important to scale you, always it is better to go for the standard based video ads for the best campaign results. https://www.reviveadservermod.com/video

9. What makes the VAST as so important? • Most of the video players are adopting IAB VAST language where the operations can quickly drop the ad into the ad server. • If any of the video players can able to read and display the ad correctly, then it is clear that it can understand the VAST language. • With the VAST tag, you can run the third party video player ads effectively because it can able to understand and display it. https://www.reviveadservermod.com/video

10. VPAID (Video Player Ad serving Interface Definition): • It is specifically developed for the interactions between the video player and the ad units to enable the rich interactive in-stream advertising experience. This was developed by IAB. • VPAID enables the interactivity and measures how well your video ads can perform through engagement tracking. • Advertisers are satisfied with these ads since it triggers the response from the targeted audience and what you can do is to measure the video ads that you put out there. https://www.reviveadservermod.com/video

11. VPAID is a script which instructs the video player like where to place the ads, what ads to play, what should be the length of the ad when to place the actions like pause, play or whatever we need to. https://www.reviveadservermod.com/video

12. Importance of VPAID: • There are two important benefits need to be considered in VPAID: • One is interactivity and another one is measurement. Publishers who adopt for VPAID will get paid because it allows their video players to accept more ad types. • In the pre-roll itself, VPAID allows the viewers to know more about the content. • If a particular brand wants to serve the same video ad in other desired cities and wants to gain more viewers in other cities, it is possible through VPAID tags and it is even possible that we can show different offers at the end of the ads. • You can see how individual ads are performing, improved ways of engaging the audiences and can increase the level of interaction with your ad. https://www.reviveadservermod.com/video

13. VPAID benefits: • VPAIDenhances the brand safety by providing increased transparency into every video ad opportunity, which helps to reduce the impact of a variety of issues such as non-human traffic and undeclared player sizes. • Transparency can help the advertisers to measure the viewability of each ad impressions so they can focus on buying a highly viewable inventory. • Advertisers can able to capture a variety of ad playback and user interaction metrics which help them quantify and track the effectiveness of their ads. • By using the VPAID, you can accelerate and enhance the campaign execution effectively. https://www.reviveadservermod.com/video

14. https://www.reviveadservermod.com/video

15. When you have the video ads plugins for your revive ad server, it will give you more featured benefits. To know more information about what are the ad types in VAST and VPAID, Click here. It’s time to grow your business, avail the effective plugins at -> www.reviveadservermod.com https://www.reviveadservermod.com/video