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EWEB

Commercial Marketing Vectors. EWEB. EWEB Commercial Staff (personal contact, phone, e-mail) News Letters Direct Mailing Press Releases Bill Enclosures Word of mouth Contractor Allies Equipment Distributors Contractor Trainings. April 25, 2007. Energy Services.

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EWEB

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  1. Commercial Marketing Vectors EWEB EWEB Commercial Staff (personal contact, phone, e-mail) News Letters Direct Mailing Press Releases Bill Enclosures Word of mouth Contractor Allies Equipment Distributors Contractor Trainings April 25, 2007

  2. Energy Services • Site Audits • Custom analysis track • Standard Rebate Track • Commissioning • New Construction • Retrofit • AMR/Interval Data

  3. After Contact Materials • Program literature - Steps • Letter reports • Incentive Offer or Rebate Coupons • Economic Analysis • Include other funding Opportunities • BETC, ETO, Loans, other • Product literature • Web Links

  4. A Recent Marketing Experience • Food Service Industry • Pre-rinse sprayers – Free installation • Contracting or out-sourcing • Direct Mailing • E-mailing to institutional customers (leveraging personal contacts) • Phone calls – follow-up to e-mail • Press Release • Radio Spots – 2 local stations

  5. A Recent Marketing Experience – Cont’d • Tracking – Who, What, Where, When • Approx. 1,000 letters = 86 installations • Leveraging for other opportunities in the Food Service Sector • Using the pre-rinse sprayer to open the door for other opportunities • What rebates are other Organizations offering? • Energy Star Rated Equipment (specifications) • National Branding

  6. A Recent Marketing Experience – Cont’d • Current Rebate list of Food Service Equipment – began Jan 1, 2007 = 3 businesses – word of mouth only • Follow-up – on the To Do List • Direct mailing – Thank you and did you know? • Include Current Rebate list • Expand Rebate list • Are there other specifications to leverage? • Consortium for Energy Efficiency (CEE) • Ice Makers, Glass-door reach in, others?

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