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A View on media concentration 2002 – 2006 Five years of research in the Dutch market. EPRA - Prague, May 17 2007 Quint Kik Researcher Monitor Media Concentration. Contents. 1.Background Media monitor 2.National characteristics 3.Ownership structures 4.Media markets
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A View on media concentration 2002 – 2006Five years of research in the Dutch market EPRA - Prague, May 17 2007 Quint Kik Researcher Monitor Media Concentration
Contents • 1.Background Media monitor • 2.National characteristics • 3.Ownership structures • 4.Media markets • 5.Crossmedial news market • 6.Temporary Law Media Concentration • 7.European Media monitor?
1.Background information • Established May 2001 • Specialized research unit on media concentration • Consequences for plurality & diversity (Ministry EAS) • Media markets & ownership structures • Daily newspapers, television, radio & internet • March 2002: 1st vol. “A View on media concentration” • Oct 2003: www.mediamonitor.nl • Oct 2005: 4th vol. “A View”, focus on news market • June 2007: temporary law on media concentration • Sept 2007: 6th vol. “A View”
2.National characteristics • Population: 16,5 mln • Randstad (conurbation) • GDP 2005: € 506 bln • Cable transmission ca. 90% • PC ownership 79% / (broadband) internet use 76% • Long time analysis media use 1975 - 2005 print: 3.8 hours a week (1975: 6.1) audio: 0.5 (2.2) television: 10.8 (10.2) internet: 3.8 (1985: 0.1)
3.Ownership: TMG Divisions for newspapers, Freesheets, Door-to-door papers and magazines Shares in radio, television and internet
5.Change of focus Media monitor 2001-2004: media value chain (production-packaging-delivery) • Research based on secondary sources • Economic power, focus on suppliers • Media markets individually Plurality / diversity issue?
The news market Media monitor 2005 - now: news market (outlets, editorial units, diversity & reach) • Research based on primary sources • Opinion power, focus on content • Crossmedia approach
6.Temporary Law Media Concentration • Responsibility: Dutch Competition Authority • Obligatory advice: Dutch Media Authority • Limits: maximum of 35% on daily newspaper market (including freesheets) maximum of 90% on markets for newspapers, television and radio (jointly 300%) • Calulation markets: Media Monitor • July 2007 – 2010
7.European Media monitor Dutch trends = European trends? • Foremost private broadcasters = no. 1 & 2 in Europe • Cable & telecom operators active on content market • Investers (hedge funds) are more interested in media European research model • Mapping Study 10 European countries (CvdM 2004) • October 2007: CvdM - Media monitor workhop • Availability & comparability secondary data • Future: pilot for a European Media Monitor?