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Briefing to Portfolio Committee

Briefing to Portfolio Committee. Departmental Strategic Plan and Annual Performance Plan Date: 30 April 2013. Legislative and Policy Mandate. Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism.

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Briefing to Portfolio Committee

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  1. Briefing to Portfolio Committee Departmental Strategic Plan and Annual Performance Plan Date: 30 April 2013

  2. Legislative and Policy Mandate • Tourism Act, 1993 (Act No 72 of 1993) as amended, makes provision for the promotion of tourism. • The White Paper on the Development and Promotion of Tourism in South Africa (Tourism White Paper of 1996) provides a framework and guidelines for the development and promotion of tourism in South Africa with the vision to develop the tourism sector. • Industrial Policy Action Plan 2 (IPAP2) identifies tourism as an important driver of both domestic consumer spending and foreign exchange earnings. • The New Growth Path identifies tourism sector as one of the six (6) key sectors to be prioritised to support employment creation. • Tourism has been identified in the outcome approach to service delivery (outcome 4, 7 and 11) as one of the sectors in which growth and employment opportunities could be leveraged.

  3. Tourism Sector Priorities • Policy, strategy, regulations, governance, and monitoring and evaluation • Research, information and knowledge management. • Policy and legislative framework. • Collaborative partnerships. • Prioritizing tourism at National, Provincial and Local Government Level. • Tourism growth and development – demand • Marketing and brand management. • Domestic tourism • Regional tourism • Business and events tourism • Tourism growth and development – supply • Relevant capacity building • Niche-product development and rural Tourism • Product information • Responsible tourism • Investment promotion • Quality assurance

  4. Tourism Sector Priorities Cont… • People development • Transformation • Decent work • Service excellence • Community beneficiation • Enablers of growth • General tourism awareness among South Africans. • Safety and security • International and regional airlift • Ground transportation • Domestic airlift

  5. Department’s Priorities The Department’s key priorities include: • Job creation • Promoting decent  work in the tourism sector • Rural, cultural and heritage tourism • Domestic tourism • Skills development • Quality assurance • Service excellence • Sector transformation • Opportunities for youth • Entrepreneurship • Increasing investment in the tourism sector • Responsible tourism • Expanding tourism infrastructure • Product development • Stakeholder coordination and partnerships • Information and knowledge management • Growing the market looking at both domestic and foreign tourists.

  6. Vision A catalyst for tourism growth and development in South Africa. Mission A strategy focused department, committed to create a conducive environment for growing and developing tourism through: • Innovation; • Strategic partnerships and collaboration • Providing information and knowledge management service; and • Strengthening institutional capacity Values Performance Values and Descriptions • Innovative: Leveraging of resources and partnerships to optimise delivery to our stakeholders; and responsive to change. • Ethical - Good Corporate Governance: Encapsulates principles of Integrity, Transparency and Accountability. • Customer Focus: Provide services and solutions in a manner that is efficient and which are effective and responsive.  People’s Values and Descriptions • Empowerment (Growth, Training, Develop, Skills): Create an environment conducive for our people’s Growth and Development. • Integrity: We will act with integrity by being accountable, showing respect and serving with honesty, respect and trustworthiness. • Recognition (Appreciated, Get Support, and Fairness): We want to be an organisation that values its own people by ensuring fairness of the systems and processes, supportive, recognising and rewarding performance.

  7. Departmental Goals 7

  8. Departmental Goals …….. 8

  9. Departmental Goals……. 9

  10. Organisational Risks 10

  11. …Organisational Risks 11

  12. Organisational Risks 12

  13. …Organisational Risks 13

  14. Programme 1: Chief Operations Officer Purpose • To provide strategic leadership, centralized administration, and executive support and corporate services. 14

  15. Strategic Outcome Oriented Goal: Achieve good corporate and cooperative governance.Strategic Objective: Effective organisational performance management system. 15

  16. Strategic Objective: Effective organisational performance management system……. Strategic Objective: Corporate Legal Support. 16

  17. Strategic Objective: Corporate Legal Support………. 17

  18. Strategic Objective: Capable and skilled workforce.

  19. Strategic Objective: Capable and skilled workforce.

  20. Strategic Objective: Provide and maintain measures to protect people, property and information. Strategic Objective: Efficient service delivery.

  21. Strategic Objective: Economic, efficient and effective use of departmental resources.

  22. Strategic Objective: Economic, efficient and effective use of departmental resources.

  23. Strategic Objective: Effective Internal Audit services.

  24. Strategic Objective: Reach out to tourism stakeholders through targeted communication.

  25. Programme 2: Policy and Knowledge Services Purpose • To support sector policy development and evaluation, research and knowledge management, promotion of transformation and responsible tourism.

  26. Strategic Outcome Oriented Goal:Improve impact of tourism on the livelihood of all South Africans. Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies, policies and initiatives.

  27. Strategic Objective: Monitoring and evaluation of tourism sector performance, strategies, policies and initiatives……..

  28. Strategic outcome oriented goal: Tourism priorities integrated within other sector departments, provincial and local government’s planning Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination.

  29. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination……..

  30. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination……..

  31. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination……..

  32. …Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination.

  33. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination……..

  34. Strategic Objective: Create an enabling policy environment and improve intergovernmental coordination……

  35. Strategic outcome oriented goal: Improved Tourism Sector Research, Information and Knowledge managementStrategic Objective :Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development.

  36. …Strategic Objective :Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development.

  37. …Strategic Objective:Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development.

  38. Strategic Objective:Provide Research and Knowledge Management for Tourism Sector to inform tourism growth and development…….

  39. Strategic Objective:Facilitate tourism sector transformation.

  40. Strategic outcome oriented goal: Improved levels of competitiveness and sustainability in the tourism sectorStrategic Objective: Promote Responsible Tourism best practice

  41. Strategic Objective: Promote Responsible Tourism best practice……..

  42. …Strategic Objective: Promote Responsible Tourism best practice.

  43. …Strategic Objective: Promote Responsible Tourism best practice.

  44. Programme 3: International Tourism Purpose • To provide strategic political and policy direction for the development of South Africa’s tourism potential throughout various regions of the world.

  45. Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growth. Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions.

  46. Strategic Outcome Oriented Goal: Increased contribution of the tourism sector to inclusive economic growth. Strategic Objective: To provide international tourism market (country and/or region) analysis to inform strategic interventions.

  47. Strategic outcome oriented goal: Strengthen Regional, Africa and International collaboration and partnershipStrategic Objective: To utilise bilateral and multilateral engagements to advance the tourism national, regional, Africa and global agenda.

  48. Programme 4: Domestic Tourism Purpose • To provide political, policy and strategic direction for the development and growth of sustainable domestic tourism throughout South Africa.

  49. Strategic Outcome Oriented Goal: Increase contribution of the tourism sector to inclusive economic growth.Strategic Objective: To implement tourism growth and development strategies in order to increase tourism’s contribution to inclusive economic growth.

  50. Strategic Objective: To implement tourism growth and development strategies in order to increase tourism’s contribution to inclusive economic growth……

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