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PROMOTION

PROMOTION. Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image. Purposes of Promotion. Convince potential customers to buy Explain features/benefits of products Tell where products are sold

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PROMOTION

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  1. PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image

  2. Purposes of Promotion • Convince potential customers to buy • Explain features/benefits of products • Tell where products are sold • Advertise sales on products • Answer customers’ questions • Introduce new products • Create a favorable image of the company or product

  3. Types of Promotion • Advertising • Sales Promotion • Personal Selling • Publicity/ Public Relations • Visual Merchandising

  4. ADVERTISING The non-personal presentation of ideas and products by an identified sponsor. **PAID FOR**

  5. SALES PROMOTION 2 for 1 Sale Buy One, Get One Free $2 off after 8PM on Tuesday • stimulate purchases • increase store traffic

  6. PERSONAL SELLING The PERSONAL presentation of a product or company to one or more potential buyers

  7. PUBLICITYPUBLIC RELATIONS Creating demand for a business or product by placing news about it in the media

  8. Visual Merchandising The coordination of all physical elements in a place of business so that it projects the right image to its customers

  9. What types of promotion do you think the following businesses use? • Hayes Chrysler/Jeep • Ruby Tuesday • Cigarette manufacturers • Avon Corporation • ebay

  10. The combination of promotion types represents a product’s PROMOTIONAL MIX

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