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Champions for Health Training Day Thursday 5 July 2012 10.00am – Setting the Scene

Champions for Health Training Day Thursday 5 July 2012 10.00am – Setting the Scene. Setting the scene. Update on Champions for Health – the campaign and the programme. Outlining role of Key Contact. Opportunity to develop your organisation’s recruitment and involvement plans.

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Champions for Health Training Day Thursday 5 July 2012 10.00am – Setting the Scene

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  1. Champions for Health Training Day Thursday 5 July 2012 10.00am – Setting the Scene

  2. Setting the scene • Update on Champions for Health – the campaign and the programme. • Outlining role of Key Contact. • Opportunity to develop your organisation’s recruitment and involvement plans. • Overview of the campaign’s communications strategy and launch plans. • Introducing the Model for Improvement. • Final questions and queries.

  3. Who’s here? • Members of the Steering Group • Members of the Working Group • Key Contacts • Members of the 1000 Lives Plus team • Today is an opportunity: • To build relationships and links for this work. • Raise the issues and find the answers together. • Extends our advisory group.

  4. Measuring success • A greater understanding of Champions for Health and the reasons for it. • Good conversations and networking with colleagues. • Inspired by the potential for the campaign – and how it links with work already taking place in your organisation. • Mapping out your plans for your organisation. • Being part of a wider team – committed to delivering Champions for Health.

  5. Background • Why ‘Champions for Health’? • Support • Directors of Public Health • Public Health Wales • Welsh Government • 1000 Lives Plus • Two aspects • Campaign • Training programme

  6. Five health areas The project will incorporate five drivers: • Drink safely • Take regular exercise • Eat healthily • Stop smoking • Achieve ideal body weight

  7. Driver diagram

  8. Survival Function According to Number of Health Behaviours in Men and Women Aged 45–79 Years without Known Cardiovascular Disease or Cancer, Adjusted for Age, Sex, Body Mass Index and Social Class, EPIC-Norfolk 1993–2006 Khaw K-T, Wareham N, Bingham S, Welch A, et al. (2008) Combined Impact of Health Behaviours and Mortality in Men and Women: The EPIC-Norfolk Prospective Population Study. PLoS Med 5(1): e12. doi:10.1371/journal.pmed.0050012 http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0050012

  9. Aims • To equip health workers with the knowledge and skills to become more effective role models and advocates of public health messages. • To improve the health of NHS Wales staff. • To support organisations seeking gold and platinum award status for Well Being at Work.

  10. Why now? • The Olympics is a once in a lifetime opportunity to launch a major project. • Building on the back of the Olympics and ‘taking on the baton’ this project is designed to engage NHS Wales staff.

  11. Why now? • ‘Together for Health’ has an emphasis on all NHS Wales staff becoming more involved in public health and on the public taking more responsibility for their own health. • Staff in the NHS are the biggest resource available for influencing patients and the public.

  12. “It will require action on many fronts not just in the traditional health sector. We must improve the health of everyone in Wales. The people of Wales themselves will need to take more responsibility for their own health and for that of their family and community. We will give them all the support we can to do this …I invite the people of Wales to join with us in creating a Wales where health really does match the best anywhere.” Together for Health

  13. Benefits to staff Staff will feel more confident if they have the: • Knowledge to impart. • Skills to intervene effectively. • Right to intervene. • Moral assurance that they themselves are practising what they preach.

  14. Campaign goal • To recruit 1,000 NHS Wales’ members of staff, across the seven health boards and trusts, to undertake a six month health challenge. • Each person will be required to select two healthy behaviours and over the six month period seek to improve their health through applying a series of interventions.

  15. Key dates • Campaign launch – recruitment phase • Wednesday 15 August 2012 (following the end of the Olympics) • Six week period to recruit 1,000 individuals • ‘On your marks, get set, go!’ – action period begins • Monday 24 September 2012 • End of Campaign period • End of March 2013

  16. Champions for Health Training Day Thursday 5 July 2012 10.30am – The Opportunity

  17. Champions for Health Training Day Thursday 5 July 2012 10.45am – Getting the message out

  18. Key messages • A healthier you means a healthier Wales. • Improving and maintaining good health is everyone’s business. • By improving your health you can influence your patients, colleagues and communities to do the same. • Simple lifestyle changes will keep you – and your patients – on track for a healthy life. • This is your chance to take up the baton for a healthier Wales.

  19. Supporting messages • Drink safely • Take regular activity • Eat healthily • Stop smoking • Achieve ideal body weight

  20. Communication support • Website/s • Intranet: nww.championsforhealth.wales.nhs.uk • Internet: www.championsforhealth.wales.nhs.uk • Campaign support materials • Media relations • Social media • Celebrity support

  21. nww.championsforhealth.wales.nhs.uk

  22. Communications toolkit • A Guide to Champions for Health, which will provide an introduction to the campaign, its aims and objectives and guidance on taking part. • Branding – the campaign logo in a number of different formats, suitable for various kinds of use. • Promotional materials – an introductory leaflet to the campaign, providing details on how to take part (including Frequently Asked Questions) and a powerpoint presentation. • Template material, including press releases, organisation news items, case studies. • Photographs.

  23. Celebrities signed up • Darren Campbell - Olympic Gold Medallist Sprinter • Nicole Cooke - Olympic Gold Medallist Cyclist • Chris Corcoran – comedian and broadcaster • Jonathan Davies - former Wales, Wales & Great Britain Rugby League player, now TV pundit • Tom James - Olympic Rower – Men’s 4s • Robert Jones - former Wales Captain and British & Irish Lions player, now TV/radio pundit • Wynne Lewis – Welsh tenor • Simon Richardson - Paralympic Cyclist • Paul Thorburn – Former Wales skipper • Rhys Williams - Olympic 400 metre hurdler More to follow – do you know anyone who could support your organisation?

  24. Developing the Champions for Health character. • Any names?

  25. Champions for Health Training Day Thursday 5 July 2012 11.45am – The role of a key contact

  26. Role of aKey Contact • Recruit staff to take part in the campaign. • Contact person for campaign within organisation. • Contact person for the campaign team. • Promote the campaign through organisation’s internal structures. • Build strategic relationships. • Identify key work already taking place and link. • Liaise with organisation’s communications team. • Disseminating information across organisation.

  27. Allocated spaces on an organisational basis

  28. Key Contact Checklist • Taking forward the campaign in your organisation. • Meet with your communications team. • Start recruiting now! • Arrange a local launch. • Join us for the launch on Wed 15 August. • Start populating with local information. • Using social media. • Working and learning together.

  29. Thank you

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