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RSA Conference 2008

RSA Conference 2008. Staff Meeting. Agenda. What is the RSA Conference? What is CA Doing at the RSA Conference? Marketing CA Booth Dave’s Keynote CA Speaking Sessions CSO Networking Reception 1:1 Meetings Other CA Activities What are the Staff Responsibilities and Key Contacts?.

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RSA Conference 2008

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  1. RSA Conference 2008 Staff Meeting

  2. Agenda • What is the RSA Conference? • What is CA Doing at the RSA Conference? • Marketing • CA Booth • Dave’s Keynote • CA Speaking Sessions • CSO Networking Reception • 1:1 Meetings • Other CA Activities • What are the Staff Responsibilities and Key Contacts? January 29, 2007 RSA Conference 2007 Staff Meeting

  3. What is the RSA Conference? Show Details

  4. RSA Conference 2008 • Dates: April 7-11, 200 • Venue: Moscone Convention Center, San Francisco, CA • Attendance: 17,000+ • CSO, CISO, Security and IT Directors and More! • Conference Theme: Alan Turing, British cryptographer, mathematician, logician, philosopher and biologist (1912-1954). January 29, 2007 RSA Conference 2007 Staff Meeting

  5. Continued….. • 17 tracks and over 220 sessions • Over 350 exhibitors • Keynote addresses: • RSA Security: Art Coviello, President EMC Security Division • Symantec: John W. Thompson, Chairman and CEO • Microsoft: Craig Mundie, Chief Research and Strategy Officer • VeriSign: Jim Bidzos, Chairman • Tipping Point: Brian Smith, Chief Architect • IBM: Val Rahmani, General Manager ISS Division • Numenta: Jeff Hawkins, Founder • CA: Dave Hansen, Sr. VP and GM Security Division • Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev • Al Gore, Former Vice President and Nobel Laureate January 29, 2007 RSA Conference 2007 Staff Meeting

  6. What is CA doing at the RSA Conference?

  7. CA at the RSA Conference 2007 • Platinum Sponsor • 30x30 Booth #1432 - includes 7 solution oriented demo stations, a Partnering with CA station and a theater • Theme: “Strategic Security is greater than any single security product” • Dave Hansen Keynote • CA Speaking Session • Industry Events • CSO Networking Reception January 29, 2007 RSA Conference 2007 Staff Meeting

  8. Pre-Show Promotionca.com/rsaconference January 29, 2007 RSA Conference 2007 Staff Meeting

  9. Pre-Show PromotionEmail Invitation January 29, 2007 RSA Conference 2007 Staff Meeting

  10. Pre-Show PromotionPostcard January 29, 2007 RSA Conference 2007 Staff Meeting

  11. Pre-Show PromotionRSA Conference Web Site January 29, 2007 RSA Conference 2007 Staff Meeting

  12. RSA Conference Program Guide Ad January 29, 2007 RSA Conference 2007 Staff Meeting

  13. Exhibition Floor Plan January 29, 2007 RSA Conference 2007 Staff Meeting

  14. CA Booth Look & Feel January 29, 2007 RSA Conference 2007 Staff Meeting

  15. CA Booth Posters January 29, 2007 RSA Conference 2007 Staff Meeting

  16. CA Booth Tabletop Signage January 29, 2007 RSA Conference 2007 Staff Meeting

  17. CA Booth Demo Station Signs January 29, 2007 RSA Conference 2007 Staff Meeting

  18. CA Booth Event Schedule Flyer January 29, 2007 RSA Conference 2007 Staff Meeting

  19. CA Booth Solution Demonstrations • Security Compliance Process Automation • Security Compliance Through Effective Log Management • Identity Lifecycle Management • Server Resource Protection • Secure Web Business Enablement • Enforce and Validate Compliance for Your Mainframe Security • Integrated Threat Management • Partnering with CA January 29, 2007 RSA Conference 2007 Staff Meeting

  20. CA Booth Plan View January 29, 2007 RSA Conference 2007 Staff Meeting

  21. Other CA Booth Highlights • Theater presentations • Are You Smarter than a Fifth Grader CSO? (2x / hour) • Enterprise Business and Security Optimization (Deloitte) • Literature • CA Security Management Solutions Brief • IAM Solutions Brief • SIM Solutions Brief • Threat Management Solutions Brief • Giveaways • CA logo shopping bags • CA logo pens • Daily drawing – enter for a chance to win one of three 3 Garmin nuvi 250W Personal Travel Assistant on Tue, Wed, Thu January 29, 2007 RSA Conference 2007 Staff Meeting

  22. CA Booth Drawing Entry Card January 29, 2007 RSA Conference 2007 Staff Meeting

  23. Dave’s Keynote Address • Thur, April 10, 2:35 PM • Presentation sounding a “wake up” call for CIOs • 30 second advertisement video • Runs all day Thursday in the keynote theater January 29, 2007 RSA Conference 2007 Staff Meeting

  24. CA Speaking Sessions • Liberty Alliance Workshop - Apr 7 at 1-5 PM • OSIS User-Centric Interop - Tue, Apr 8 and Wed, Apr 9 at 11:00 AM – 6:00 PM • Compliance Without Borders - Thu, Apr 10 at 9:10 AM January 29, 2007 RSA Conference 2007 Staff Meeting

  25. Who Should Attend? Senior security managers RSVP Date? Apr 9, 2008 Who will be there? Security Management VPs and Directors Contact Robin Conklin to RSVP or for more information CSO Networking Reception January 29, 2007 RSA Conference 2007 Staff Meeting

  26. Dave Hansen Vadim Lander Bill Mann Dave Culbertson Dave Earhart Paul Engelbert Available 1:1 Meetings January 29, 2007 RSA Conference 2007 Staff Meeting

  27. Other CA Activities • SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM • Nomination: Best Enterprise Security Solutions January 29, 2007 RSA Conference 2007 Staff Meeting

  28. What are Staff Responsibilities and Contacts?

  29. Staff Responsibilities • Travel Dates: arrive April 6/7 and depart on April 10/11 • Travel Itinerary: You are responsible for your own air travel arrangements. All rooms in the CA blocks have been assigned. • Hotels: RSA Conference hotels are posted at • When you arrive, pick up your exhibitor pass at the exhibitor registration area • Business appropriate dress code (CA Polo, khaki or black pants, dark shoes) • Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432 • Demo staff will receive 2 CA shirts • Review conference agenda and onsite logistics • Expenses: Follow CA’s standard expense policy January 29, 2007 RSA Conference 2007 Staff Meeting

  30. Key Contacts January 29, 2007 RSA Conference 2007 Staff Meeting

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