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www.telit.com. SE867-AGPS GPS Module Fighting Guide Version: 1.0 2009-09-03 Author: Enrico Marongiu. Topics. GPS market overview. Telit product description. Telit added value. Main competitors. Competitive analysis. Detailed Fighting Guide. Market Overview. 1 Berg Insight 2008.

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  1. www.telit.com SE867-AGPS GPS Module Fighting Guide Version: 1.0 2009-09-03 Author: Enrico Marongiu Telit Wireless Solutions, September 2009

  2. Topics. GPS market overview Telit product description Telit added value Main competitors Competitive analysis Detailed Fighting Guide Telit Wireless Solutions, September 2009

  3. Market Overview. 1 Berg Insight 2008 Telit Wireless Solutions, September 2009 • Applications • Fleet Mgmt., Automotive, Track&Trace, ECall • (TAM 34 Mio. commercial vehicles; adoption forecast: 1.58 M units in 2010, 3.3M units in 2013, Europe)1 • Personal tracking, PDA • Security • POS • Main players (final solutions) • Fleet Mgmt.: Pointer Telelocation, Mix Telematics, Digicore, Trafficmaster, TRACKER, Transics, Masternaut, Navman Wireless, Minorplanet • Other: Qualcomm, Garmin, TomTom, Trimble, Metasystem, GE • POS: Ingenico, Verifone, Wincor Nixdorf, Radiant

  4. SE867-AGPS Product description. MAIN FEATURES: GPS chip: Atheros AR1511 Sensitivity: -144 dBm (Acquisition)-160 dBm (Tracking) Position Accuracy: < 1m (CEP50, autonomous positional error) Time To First Fix: < 35 s @ -130 dBm Power consumption: 65 mW Peripheral Interface: UART Size: 17 x 17 x 2,5 mm Temperature: -40 to +85 °C Additional features: A-GPS: Reduces time to fix by downloading ephemeris data on demand 28-days Extended Ephemeris: Reduces time to fix by storing ephemeris in advance  ideal for low power tracking devices (beacon mode) Telit Wireless Solutions, September 2009

  5. Telit Added Value. • Unique Selling Points • Cost effective solution specific for active antennas. • Requires only a 2 layers host PCB for easy and cost saving integration. • Small form factor: 17 x 17 x 2.5 mm. • A-GPS and pre-fetched ephemeris allow TTFF < 2s. • Atheros (uNav) technology, leaders in Wi-Fi and in positioning systems. • Telit ia a renown brand and offers AAA customer support. • Referencedesigns and schematics to work with other Telit products. Telit Wireless Solutions, September 2009

  6. Main competitors. Telit Wireless Solutions, September 2009

  7. Competitive Analysis - ITop competitors. Size vs power consumption PWR Consumption [mW] 120 eRide eMD3622F Navman J32xLP 110 Trimble Condor Best in competition 100 Telit SE867-AGPS Navman J30xLP 90 Ublox NEO 5G Ublox AMY 5M 80 Fastrax IT500 70 Telit Wireless Solutions, September 2009 100 400 700 1000 2000 Size [mm3]

  8. Competitive Analysis - IITop competitors. Sensitivity vs power consumption PWR Consumption [mW] eRide eMD3622F 120 Navman J30xLP, J32xLP 110 Trimble Condor Best in competition 100 Telit SE867-AGPS Note: eRide eMD3622F datasheet declares acquisition sensitivity measured in “custom conditions” 90 Ublox NEO 5G Fastrax IT500 80 Ublox AMY 5M 70 -141 -142 -143 -144 -145 -146 -147 -148 Sensitivity (Cold Acquistion) [dBm] Telit Wireless Solutions, September 2009

  9. Competitive Analysis Price based. Price [$] Price [$] Fastrax IT500 Fastrax IT500 15 15 eRide eMD3622F eRide eMD3622F Navman J32xLP, J30xLP Navman J32xLP Navman J32xLP, J30xLP Navman J30xLP 13 13 Trimble Condor Trimble Condor 10 10 Ublox NEO 5G Ublox NEO 5G 9,5 9,5 Ublox AMY 5M Telit SE867-AGPS Ublox AMY 5M Telit SE867-AGPS 8,5 8,5 100 400 700 1000 2000 Size [mm3] 70 80 90 100 110 120 PWR cons [mW] Telit Wireless Solutions, September 2009

  10. Detailed Fighting Guide - I Telit Wireless Solutions, September 2009

  11. Detailed Fighting Guide - II Telit Wireless Solutions, September 2009

  12. Join Telit! Telit Wireless Solutions Inc. 3131 RDU Center Drive, Suite 135 Morrisville, NC 27560, USA Telit Wireless Solutions Co., Ltd. 9th Fl., Daewoo Securities Bld. 34-3 Yeouido-dong, Yeongdeungpo-gu Seoul 150-716, KOREA Telit Communications S.p.A Viale Stazione di Prosecco 5/b 34010 Sgonico – Trieste ITALY Telit Wireless Solutions, September 2009

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