110 likes | 217 Views
Using Constant Contact, Social Media and Much More to promote your center and help clients. Presented by Vanessa Blackburn, Business Analyst, AWC SBDC Assisted by Patricia Rhodes, Marketing Manager, AZSBDC Network. Who am I?. Resume Mother 2011- Present Radio Host 2012- Present
E N D
Using Constant Contact, Social Media and Much More to promote your center and help clients Presented by Vanessa Blackburn, Business Analyst, AWC SBDC Assisted by Patricia Rhodes, Marketing Manager, AZSBDC Network
Who am I? Resume Mother 2011- Present Radio Host 2012- Present Business Counselor 2011- Present Social Media Speaker 2011- Present Entrepreneur 2009 – Present Digital Strategist 2006 – Present Twitter.com/blackburnv Facebook.com/vanessacblackburn
AGENDA • What • How • Why • Useful Tools • AWC SBDC Strategy Plan (for clients)
WHAT • What should be put on social media? 80/10/10 rule • 1. 80% Interesting or Entertaining content • Example Content CLICK HERE TO WATCH • 2. 10% About your Network • 3. 10% About an event or resourceful information (community) Masters in Marketing a Business
HOW Drive Traffic Back to Website
WHY • 1.) Clients: Find new clients and get more from existing clients. • 2.) Markets: Determine where the targeted clients are and how to reach them. • 3.) Relationships: Build and leverage relationships to create new opportunities.