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www.csreurope.org. What is Corporate Social Responsibility?. “CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.” European Commission, Green Paper July 2001.
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What is Corporate Social Responsibility? • “CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.” • European Commission, Green Paper July 2001
BUSINESS CASE? What does CSR mean in different regions? USA CHINA Risk Mgt/compliance Philanthropy Opening global economy Export Driven LATIN AM. JAPAN Philanthropy Strong growth Legal compliance Environmental focus Less stakeholder pressures AFRICA Health & sanitation; Dvlt Attracting investments EUROPE Stakeholder approach Anti standard
What does CSR mean from a strict business perspective? • This is the business case for CSR: • Risk management (environment, human rights, ...) • responsible management practices, eg HR which increases staff satisfaction, loyalty and therefore efficiency. • Responsible supply chain management improving efficiency... • reputation / image enhancement (community involvement..)
CSR at the European level • Small specific B2B Working Groups • Members engage with each other in smallBusiness to Business groupsexchanging practical solutions to CSR challenges focusing on specific CSR issues such as: • Mainstreaming CSR • Diversity • Reporting and assurance • Stakeholder dialogue
SharingEuropean Practical Solutions • CSR Marketplace Over 250 CSR case studies by 80+ corporations within key CSR areas:
What solutions do companies implement? Access to Electricity Hybrid Systems Improved Health For Roma Women Work Life Effectiveness Programme Ethical Sourcing Sustainable Procurement Supplier Diversity Preventing discrimination Local company adapts to local issues
What solutions do companies implement? EMS Communication The Safety Matrix The Danone Way Business in deprived areas Fighting corruption - Transparency Intl. Integrated Reporting PCs for Schools
European Roadmap for a competitive and sustainable enterprise - 2010 • A Vision of Businesses • Towards a European enterprise built on short and long-term value creation, stakeholder engagement, new skills and innovation in every compartment of business activity • Ten Commitments • A Business AppealTo EU, National Governments and other key stakeholders
The European Roadmap: Reclaiming the CSR agenda “The Commission explicitly recognised that voluntary business initiatives, in the form of corporate social responsibility [CSR] practices, can play a key role in contributing to sustainable development while enhancing Europe’s innovative potential and competitiveness… The Commission therefore welcomes CSR Europe’s courage and engagement and looks forward to a fruitful partnership for the future.” Jose Manuel Barroso - President of the European Commission
Thank You • Pierre Echard • Director, National Partner Organisations • CSR Europe • pe@csreurope.org