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GROUP C Sijia C. Hamphry K. Jason N. Alexandru S. Candice S.

GROUP C Sijia C. Hamphry K. Jason N. Alexandru S. Candice S. 1. How could the planning process be followed to create a plan for continuous improvements to Lands’ End online customer service?.

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GROUP C Sijia C. Hamphry K. Jason N. Alexandru S. Candice S.

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  1. GROUP C Sijia C. Hamphry K. Jason N. Alexandru S. Candice S.

  2. 1. How could the planning process be followed to create a plan for continuous improvements to Lands’ End online customer service?

  3. 2. If you were hired by Lands’ End to help benchmark its customer service performance, which three companies would you choose and why?

  4. 3. How could MBO at Lands’ End build a clear hierarchy of objectives, improve goal alignment, and help with implementing plans within the customer services area?

  5. 4. Of Lands’ End and L.L. Bean, does one firm or the other have any special advantage in respect to planning for future success? Why or why not?

  6. REFERENCES • http://www.landsend.com/ • http://www.llbean.com/?qs=3032997_pmd_googleca • http://staffingsrvs.com/wpcontent/uploads/2011/06/csr2.jpg • http://www.kurzweilai.net/images/ForbesLogo_registered.jpg • http://edibleapple.com/wpcontent/uploads/2009/04/silver-apple-logo.png • http://blogs.sitepoint.com/wpcontent/uploads/2010/10/gap_logo.jpg

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