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Avoid Death by Bullet Point. How to Use Zen Concepts and Sticky Ideas to Create Innovative Business Presentations Presented by Prof. Kathleen Naasz Centenary College . Have you seen these slides?. Too many words Too much animation Logic but no empathy Focus but no symphony
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Avoid Death by Bullet Point How to Use Zen Concepts and Sticky Ideas to Create Innovative Business Presentations Presented by Prof. Kathleen Naasz Centenary College
Have you seen these slides? • Too many words • Too much animation • Logic but no empathy • Focus but no symphony • Function but no real design • Seriousness and no play
simple Take out a piece of paper and pen. Study the letters below for 15 seconds. 3. Then write down as many letters as you can remember. J FKFB INAT OUP SNA SAI RS
Write Down As Many Letters As You Can Remember J FKFB INAT OUP SNA SAI RS
simple Now, look again. JFK FBI NATO UPS NASA IRS Study for 15 seconds.
Write Down As Many Letters As You Can Remember JFK FBI NATO UPS NASA IRS
Physical Sensory Visual Analogies Core + Concept Authorities “The Human Scale Principle” Mystery Curiosity Gaps
Bottled Water Costs • The average cost of bottled water is $1.22 per gallon • 2/3 of all bottled water sales are single 16.9oz (500 ml) bottles, making the actual cost much higher at about $7.50 per gallon • Tap water costs .375 cents per gallon (http://www.slate.com/blogs/business_insider/2013/07/12/costs_of_bottled_water_vs_tap_water_the_difference_will_shock_you.html)
emotion Emotion makes people feel something connected with an idea. That’s what Emotion does for an idea—it makes people care.
Physical Sensory Visual People Analogies Core + Concept Authorities “The Human Scale Principle” Mystery Curiosity Gaps Inspiration
I saw the shift coming… • Google Inspired me in 2009
Presentation Zen Key Principles Restraint in Preparation Simplicity in Design Naturalness in Delivery
Design Principles 1 2 3 4 5 6 7 High Signal-to-Noise Ratio ----------------------------------- Picture Superiority Effect ----------------------------------- Empty Space ----------------------------------- Contrast ----------------------------------- Repetition ----------------------------------- Alignment ----------------------------------- Proximity ----------------------------------
Emotion makes people feel something connected with an idea. That’s what Emotion does for an idea—it makes people care.