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Company introduce

Company introduce. Enterprise introduction About founder LOGO Brands Industry Major market Key sponsorships Advertising and endorsement. Enterprise introduction. The brand files of Adidas: Country ： Germany Create Age ： 1924 Brand registration time ： 1949

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Company introduce

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  1. Company introduce • Enterprise introduction • About founder • LOGO • Brands • Industry • Major market • Key sponsorships • Advertising and endorsement

  2. Enterprise introduction The brand files of Adidas: Country：Germany Create Age：1924 Brand registration time：1949 Founder：Adolf Dassler Companyheadquarters：Nuremberg,Germany

  3. About founder The adidas founder,Adolf Dassler,is one German who owns athlete dignity and the shoemaker technology.He can know an athlete’s need sufficiently,and has the exquisite workmanship and invents genius.

  4. LOGO

  5. Brands • 1、sports performance • Adi Dassler,in 1949 created the adidas,brand,and in 1949 designed the first pair of shoes which has three lines in shape in adidas brand. Now,the three-stripe logo the sports perfomance series,which was launched in 1997.

  6. Brands • 2、Adidas originals • The clover became the Adidas logo in 1972.The clover logo is specifically used in the classic series of adidas Original Adidas products since 1996.

  7. Brands • 3、sports style • The new brand adidas Y-3 that designed by both the world’s top designer Yohji Yamamoto and adidas was born in 2002. This series includes:Y-3,SLVR,NEO SABLE and Porsche Design Sport.

  8. Industry • Clothing and consumer goods manufacture • Adidas is German sports goods manufacturer for young people.

  9. Major market • Soccer • Tennis • Athletics

  10. Key sponsorships New York Yankees University of Tennessee Kobe Bryant

  11. Key sponsorships • Adidas soccer clothes: • In South Africa World Cup sponsor Adidas competition, take the lead. 32 teams in12is sponsored by Adidas, they are: South Africa, France, Mexico, Argentina, Nigeria, Greece, Germany, Denmark, Japan, Paraguay, Slovakia, spain.

  12. Strategy • European market focus • Adidas dominates the world market,saecifically the soccer market which is considered the “world’s sport.” • Sponsors professional athletes and athletic teams in response to Nike’s marketing technique • Tries to cut production time and cost in order to be more effcient • Uses low wage labor to cut production costs • Has enhanced marketing and advertising budget • Has recently tried to expand its market to sports equipment and apparel

  13. Advertising and endorsement • “Impossible is nothing”

  14. Thank you By：林晓曼 伍妙如 张梅桂 夏泽华

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