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BIS 312 E-Commerce

BIS 312 E-Commerce. Mid-term Revision. Chapter 1 Overview of EC. What is E-commerce? Pure vs Partial EC Brick and mortar Click and mortar Pure-play EC field classification B2B B2C2C C2C Collaborative commerce E-learning E-government. Chapter 1 Overview of EC. E-commerce 2.0

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BIS 312 E-Commerce

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  1. BIS 312E-Commerce Mid-term Revision

  2. Chapter 1 Overview of EC • What is E-commerce? • Pure vs Partial EC • Brick and mortar • Click and mortar • Pure-play • EC field classification • B2B • B2C2C • C2C • Collaborative commerce • E-learning • E-government

  3. Chapter 1 Overview of EC • E-commerce 2.0 • Social computing • Web 2.0 • Social Network services • Enterprise social network • EC business model • On-line direct marketing • Electronic Tendering system • Electronic marketplace and exchange • Viral marketing • Social networking and Web 2.0 tools • Benefits, Limitation of the EC

  4. Chapter 2 E-marketplaces What is an e-marketplaces? Private E-marketplace vs Public E-marketplace (exchange) E-catalog vs paper catalogs Search engine Auctions – negotiation, forward, reverse, double Bartering Customization and personalization

  5. Chapter3 Retailing in EC • What is an E-tailing? • E-tailing Business model • Direct marketing by mail-order company • Direct sales by manufactures • Pure-play • Click and mortar • Retailing in online mall • Travel and Tourism services • Employment placement and job market • Banking and personal finance online • On-demand delivery of products • Online purchase decision aids • Disintermediation & Reintemediation

  6. Chapter 4 online consumer behavior • Mass marketing vs One –one marketing • Personalization- user profile, cookie, browsing history • Behavioral targeting & collaborative filtering • Trust in E-Commerce • Affiliate with 3rd party • Integrity • Competence • Security • Online Market Research • Web Advertising • Banners • Pop-up Ads • E-mail ads • Newspaper-like and classified ads • Search engine ads • Ads in chat room

  7. Chapter 4 online consumer behavior • Advertising Strategies • Social networking advertising • Video ads on the Web and in social networking • Viral marketing • Affiliate marketing and advertising • Ads as a commodity • Mobile marketing and advertising

  8. Chapter 5 B2B EC • What is B2B EC? • Private e-marketplace vs. exchange vs supply chain and collaborative commerce • Sell-side e-marketplace • E- catalogs • Auction • One-to-one selling • Buy –side e-marketplace • Reverse auction (Tendering) • Negotiation • Group-purchasing (desktop purchasing) • E-bartering • B2B Portal • B2B in WEB 2.0 and social networking

  9. Chapter 6 E-supply chains, collaborative commerce • What is E-supply chain? • E-supply chain management process and activities: • E- procurement • Replenishment • Using RFID • Collaborative planning • Collaborative design and product development • E-logistics • What is bullwhip effect? • What is collaborative commerce? • What is CPFR? • Product Life Cycle Management(PLM) , Advanced planning and scheduling (APS) systems • What is Corporate Portal? • Collaboration And Groupware

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