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Laura Huff & Alison Joseph Western Carolina University

Publishing and Marketing Events Using 25Live. Laura Huff & Alison Joseph Western Carolina University. Problems & Solutions. Problems: Multiple entries No notice of cancellation Low turnout Recruitment & retention Non-participation with R25. Solutions: One entry per event

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Laura Huff & Alison Joseph Western Carolina University

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  1. Publishing and Marketing Events Using 25Live Laura Huff & Alison Joseph Western Carolina University

  2. Problems & Solutions • Problems: • Multiple entries • No notice of cancellation • Low turnout • Recruitment & retention • Non-participation with R25 • Solutions: • One entry per event • Automatic cancellation • Increased attendance • Better student awareness • Improved participation Solution – 25Live

  3. Roll-out Approach • Stakeholder conversations • IT Support • Initial calendar and pilots • Council of Deans, Executive Council, IT • Campaign and training - https://media.wcu.edu/groups/r25/

  4. Published Calendars • Audience • Unit • Venue and Series • Maintenance/Planning

  5. Audience Calendars • General Public - http://www.wcu.edu/ • Student - http://www.wcu.edu/12.asp

  6. Unit Calendars • College of Fine & Performing Arts - http://www.wcu.edu/3918.asp • College of Business - http://www.wcu.edu/2517.asp

  7. Venue and Series Calendars • Fine and Performing Arts Center - http://www.wcu.edu/fapac/index.html

  8. Maintenance/Planning Calendars • Information Technology - http://www.wcu.edu/27153.asp

  9. Event Details • Name • Event type • Description • Custom attributes • Space relationships

  10. Marketing • Promotional campaigns • Community sites • Email/publisher functions • Social media

  11. Promotional Campaigns

  12. Community Sites

  13. Email/Publisher Functions

  14. Social Media

  15. Contact Us • Laura Huff • Western Carolina University • 416 HFR Admin. Bldg. • Cullowhee, NC 28723 • 828-227-3553 • huff@wcu.edu • Alison Joseph • Western Carolina University • 440 HFR Admin. Bldg. • Cullowhee, NC 28723 • 828-227-3042 • ajoseph@wcu.edu

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