The Office of Development and Alumni Affairs Program Review February 22, 2007 Table of Contents

2. The Office of Development and Alumni AffairsProgram ReviewFebruary 22, 2007Table of Contents Goals & Accomplishments …………………………….2 SWOT Analysis ………….……………………………..3 Report of Giving………………………………….……..4 Tiered Budget Requests………………………………..6 FY2008 Proposed Budget……………………………...7 Appendices Organizational Chart—Present Time………………….8 Organizational Charts—Peer Institutions……………..9 Detailed Report of Giving—Annual Fund.……………10 Detailed Report of Giving—Events……………………11 Public Relations Success Stories 2006………………12

4. The Office of Development and Alumni AffairsStrategic Goals • Build the capability of the philanthropic arm of the College by increasing staff capacity, defining roles and strengthening the organizational structure of the Office of Development and Alumni Affairs as well as the College Foundation. • Increase donor confidence in the College’s development and alumni affairs program by developing processes for the donor-sponsored scholarship program and regularizing cultivation and stewardship activities. • Launch a campaign of involvement by significantly increasing the level of contact, knowledge of Stockton College and relationship with donors, prospective donors and alumni. • Make the development and alumni affairs program more integral to the College; begin to align development and alumni affairs priorities to the College’s academic priorities and master plan. • Review the College’s current marketing, advertising and promotional efforts and make recommendations for how to develop brand and how to put in place a comprehensive marketing plan. • Focus fundraising efforts on growing the College Foundation endowment. Raise more than $1 million and surpass last year’s 5.2% growth in donations to the College Foundation. 2

5. The Office of Development and Alumni AffairsSWOT Analysis 3

6. The Office of Development and Alumni AffairsReport of Giving as of February 12, 2007 $946,902 $900,045 $743,173 $585,871 4

7. $6,424,593* $5,194,572 $4,645,123 $4,160,774 $3,227,707 $3,000,000 endowed* $1,521,765 endowed $1,602,454 endowed $2,405,605 endowed $2,681,573 $1,859,203 $1,739,182 The Office of Development and Alumni AffairsRevised Growth of Foundation Accounts as of June 30, 2007Total Assets Revised June 26, 2007 from Foundation audited statements (copies attached) *Unaudited Foundation value, taken from Wachovia checking account along with market value of the investments. 5

8. The Office of Development and Alumni AffairsTiered Budget Requests for FY2008 6

9. The Office of Development and Alumni AffairsProposed FY2008 Budget 7

10. The Office of Development and Alumni AffairsOrganizational Chart – The Richard Stockton College of New Jersey 8

11. President Ramapo College VP, Institutional Advancement Exec. Dir., Foundation Chairman Foundation Assist. VP Institutional Relations Spec. Projects Assoc. VP Institutional Advancement Exec. Secretarial Assist. Coordinator Special Events Dir. of Annual Giving and Alumni Relations Sen. Grants Writer Institutional Adv. Comptroller Donor Relations / Fund Raising Events Dir. Dir. Major Gifts Assist. VP Comm. & Public Aff. Senior Grants Writer Dir. Operations Assoc. Dir. Annual Fund Photographer Coord. Events and Conferences Assist Dir. Alum Relations Secretarial Assist. Secretarial Assist. Dir. Prospect Research Professional Services Specialist Events & Scheduling Specialist PR Specialist Secretarial Assist. Secretarial Assistant Comm. Specialist Dir. Publications Print Shop Supervisor Graphic Artist Dir. of Online Comm. /Web Admin. Printing Machine Operator Assist. Web Admin. The Office of Development and Alumni AffairsOrganizational Chart—Peer InstitutionRamapo College of New Jersey 9

12. 2005 2006 2007 YTD The Office of Development and Alumni AffairsDetailed Report of Giving – Annual Fund 10

13. The Office of Development and Alumni AffairsDetailed Report of Giving – Events 11

14. The Office of Development and Alumni AffairsPublic Relations Success Stories - 2006 The Office of Public Relations supports the efforts of Development and Alumni, along with the College as a whole. Last year the Office generated 114 press releases, resulting in over 3,000 print and broadcast media placements. Top Stories Covered: • Stockton Becomes National Model in Civic Engagement: Constitution Day and other events receive widespread coverage. Topics include suburban sprawl, eminent domain, genocide in Darfur, fair trade food items • Aviation Research Park: Stockton hosts press conference and receives statewide print and broadcast coverage highlighting College’s role in developing facility in conjunction with FAA William Hughes Tech Center, Atlantic City International Airport and Atlantic County. Project is hailed for diversification of regional economy, incubator for new business development and source of research and jobs. • Stockton a Model for Green Technology in Building Operations and Construction: Aquifer Thermal Energy System (ATES) and “Green technology” built into new F-Wing Expansion project is given statewide attention. • Comcast Newsmakers: In 1999, the Office of Public Relations secured Stockton as the production site for Southern New Jersey for this 5-minute interview show running on nearly a million Comcast cable subscribers statewide. The office also served as liaison with Comcast in placing nearly 50 administrators, faculty and student guests. Spring Benefit, SRI/ETTC, Development, Teacher Ed, Physical Therapy and Professional training programs at the Carnegie Center all received coverage in this show, at no cost to the College. Purchased TV advertising with similar reach is valued in excess of $250,000. • Homeland Security Track: Stockton, the first College in the nation to offer such a program as part of Criminal Justice curriculum, received positive region-wide publicity. • Holocaust Center Activities: Stockton’s Holocaust Resource Center again received national coverage for its innovative programs, including a “high school graduation” ceremony for survivors who never finished formal high school education, but who went on to have successful careers in business and industry, the arts, and the trades. 12