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Freebee. Jennifer Burkmier Ramya Baratam Louis Tse Chris Workman Jane Lacson. the goal. To spread awareness within college campuses about a variety of health risks including: Alcoholism Cigarette smoking Safe sex Drug Use Campus Safety . t he method.
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Freebee Jennifer Burkmier RamyaBaratam Louis Tse Chris Workman Jane Lacson
the goal • To spread awareness within college campuses about a variety of health risks including: • Alcoholism • Cigarette smoking • Safe sex • Drug Use • Campus Safety
the method • Students are presented with a 6 question quiz • 2 attempts are allowed, regardless of answer submitted correct data is • populated after each question • Answer five out of six questions correctly on either attempt and receive • something for free!
design and usability • Focused on three desired attributes of the app: • User-friendly interface • Appearance of the health facts and statistics • Redemption of free incentive • Currently being built for the iPhone • Xcode using Objective C • The app is built with versatility and can be ported to many platforms, • including: • Android • Web-based (Flash)
integration of health data • Facts are generated from the warehouse and other reputable sources • Possibility of analytics to return user knowledge data to specific organizations to gauge general public knowledge on campus • Increases the usage of Warehouse data and pioneers the way this data can be utilized and exposed to the general public
creativity and innovation • iPhone app that offer incentives for participating in educational health awareness quizzes has not been done before • Entering an untapped market gives us an advantage • Offering the app for free (in addition to offering incentives) maximizes the audience and ultimately, the awareness of these common health risks • The app is personalized for each college campus and will feature the university mascot
potential for impact • Because the app is free to download, we will reach a large audience • Higher awareness of these health risks will lead to: • Safer college campuses • Lower rates of alcohol poisoning, medication overdoses, etc. • Overall increased health of student population
the finance • App will be free to download • Create a student club and receive funding from ASU Undergraduate Student Government (USG) • Receive donations from specific organizations with a common cause • Mothers Against Drunk Driving (MADD) • the truth • Alcoholics Anonymous • Cultivate partnerships with local businesses to provide • free incentives
the theory • Learning style is based on the Hebbian learning theory: associative learning is achieved through repeated and persistent stimulation of the postsynaptic cell • Multiple attempts allow immediate knowledge to convert to long term memory • Promotes retention of information!
references Health Indicators Warehouse: http://healthindicators.gov/Indicators/sexual%20assault/Search Security on Campus Inc.: http://securityoncampus.org Center for Science in the Public Interest: http://www.cspinet.org/booze/collfact1.htm College Drinking – Changing the Culture: http://www.collegedrinkingprevention.gov/OtherAlcoholInformation/ factsAboutAlcoholPoisoning.aspx Security and Safety on Campus at Arizona State University: http://cfo.asu.edu/police Retrieval from Memory: Learning and Memory: A Comprehensive Reference, 2008, Chapter 1.05, Pages 53-73G.P. Urcelay, R.R. Miller Neural Computation Theories of Learning: Learning and Memory: A Comprehensive Reference, 2008, Chapter 1.34, Pages 667-679, S.B. Moldakarimov, T.J. Sejnowski