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Your Audience & Speaking Environment. Chapter 5. Audience. A complex & varied group of people the speaker addresses. Audience Centered. To acknowledge the audience considering unique, diverse & common perspectives before, during & after the speech. Consider Interactive Activity 5.4:
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Your Audience & SpeakingEnvironment Chapter 5
Audience A complex & varied group of people the speaker addresses
Audience Centered • To acknowledge the audience considering unique, diverse & common perspectives before, during & after the speech Consider Interactive Activity 5.4: Acknowledging Expectations of the Speaker online at the Invitation to Public Speaking website.
Master Statuses • Positions occupied by a person in society that affect the person’s identity • Culture • Race • Sex / Gender • Age • Economic standing • Religion
Standpoint • The perspective from which a person views & evaluates society
Attitude • A general positive or negative feeling a person has about something
Belief • A person’s idea of what is real or true or not
Value • A person’s idea of what is good, worthy, or important
Ethnocentrism • The belief that our own cultural perspectives, norms & ways of organizing society are superior to others
Understand your audience & situation • Demographically • Situationally (Speaking Environment)
Factors of Demographic Audience Analysis • Age • Gender • Sexual orientation • Racial, ethnic, and cultural background • Religion • Group membership
Getting Information about the Audience • Interviewing • Questionnaires • Open ended questions • Closed ended questions
Factors of Situational Audience Analysis • Audience size • Physical arrangement • Technology • Temporal factors • Time of day • Speaking order • Speech length
Topics Main points Support Organization Language Credibility Style & delivery Audience analysis influences
Adapting toAudience Expectations • The form of a speech • The speaker • Speaker-audience interaction