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HR Leadership Group o f NE Ohio The Business Case for Strong Community Involvement. March 20, 2014. Brian Broadbent President & CEO bbroadbent@BVUvolunteers.org PH : 216-736-7711 BVUvolunteers.org. Our Agenda. Benefits of Community Involvement: To the Employer. Leadership development
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HR Leadership Group of NE Ohio The Business Case for Strong Community Involvement March 20, 2014 Brian Broadbent President & CEO bbroadbent@BVUvolunteers.org PH: 216-736-7711BVUvolunteers.org
Benefits of Community Involvement: To the Employer • Leadership development • Recruitment, retention and engaged employees • Image as good corporate citizen
Volunteerism Strengthens Business “The affinity that employees feel toward an employer has the power to create a competitive advantage that can be hard to imitate and is inextricably linked to organizational performance. Source: Deloitte Consulting. 2011. “2011 Executive Summary: Deloitte Volunteer IMPACT Survey.”
TIME MANAGEMENT SKILLS STRONGER RELATIONSHIPS WITH COLLEAGUES VOLUNTEERING BUILDS…… VOLUNTEERING DEVELOPS WORK SKILLS PEOPLE AND TEAMWORK SKILLS PROFESSIONAL JOB SKILLS UnitedHealth Group and the Optum Institute: Doing Good is Good for You: 2013 Health and Volunteering Study.
Employee engagement -30% are engaged -70% are in the middle or NOT -15% are ‘actively disengaged’ Facts and Nothing but the Facts
Direct Benefits for Businesses • Increased employee engagement and morale Source: Deloitte Consulting. 2011. “2011 Executive Summary: Deloitte Volunteer IMPACT Survey.”
Benefits for Businesses Source: Krebs, Nicholas. 2012. “Employee Volunteer Programs Lead to Employee Engagement: A Collaboration with the TCC Group.”
Employees who are more highly skilled, more productive and more dedicated add up to: • More satisfied customers • More productive business • More profitable business Benefits for Businesses
Corporate Trust or Lack Thereof….. • 64% of Americans say it is harder to trust corporations now than a few years ago *GFK Custom Research • There is a corresponding distrust of CEO’s in the same period. The Answer: Show that you care about something beside yourself. Facts and Nothing but the Facts
How Do Companies Get Involved? Plan employee volunteer events Provide avenues for pro bono consulting Engage employees on nonprofit boards
What companies are doing…. • 65% of Fortune 500 companies offer matching gift programs • Most Cleveland companies offer days off to volunteer (Ernst & Young, JoAnn Fabric & Craft) • Leadership development thru nonprofit board service (Swagelok Company) • Pro Bono volunteering (Forest City) Facts and Nothing but Facts
Capitalizing on Volunteer Talent • 53% of volunteers who did general labor or supplied transportation volunteered the following year • 74% of volunteers performing professional or management activities continued volunteering
. Question: How do you keep employees engaged even if you can’t offer specific advancement opportunities? Only 40% of workers are happy with career development opportunities 90% of HR professionals say pro bono volunteering is a good way to develop leadership skills. Pro-bono Volunteering Deloitte 2007/2008 Volunteer IMPACT Survey
Let’s do a headcount….. Baby boomers – 76 million Millennials – 79 million Gen Y – Millennials
Impact Networking Skill building NewBridge changes lives: For kids • It introduces them to creative arts, and gives skills that can turn into lifelong passions or careers • Keeps them off the streets For adults • Turns low-wage single parents into healthcare professionals, more than doubling their incomes, and giving a path out of poverty • Eric Gordon • CEO – Cleveland Metropolitan School District Executive recruitment: • Participate in the recruitment, vetting approval of a new Executive Director • Heidi Gartland • VP of Government Relations – UH Board level experience • Chart the long-term course of the organization • The books are open! • Oliver Henkel • Chief Government Relations - CCF Strategy development: • Organized the first organization-wide strategic review in history • Ronn Richard • President and CEO - Cleveland Foundation Case Study – The benefits serviceRick Wilmot - McKinsey
What best practices for community engagement have you implemented in your company or seen your clients implement? Time for a Question
Benefits of Community Involvement: To the Individual • Personal satisfaction • Leadership Development • Increased ties and networks within the community
A Perfect Match - The Volunteer Wendy Schweiger Vice President Edward Howard & Company Serves on the boards of Cuyahoga Valley Scenic Railroad and The Cleveland Play House “Serving on boards has changed my life.”
The Benefits of Volunteering • Research demonstrates that volunteering leads to better health
The Benefits of Volunteering People who volunteer feel a deeper connection to their communities and to other people.
78% of people who volunteered in the last 12 months say that volunteering lowers their stress levels The Benefits of Volunteering UnitedHealth Group and the Optum Institute: Doing Good is Good for You: 2013 Health and Volunteering Study.
A Study from the Wall Street Journal: Source: AARP telephone survey of 1,200 baby boomers, ages 46-65, in February – March 2011; margin of error: +/- 3% for nonretired sample and +/- 6% for retired sample
A Study from the Wall Street Journal: Source: AARP telephone survey of 1,200 baby boomers, ages 46-65, in February – March 2011; margin of error: +/- 3% for nonretired sample and +/- 6% for retired sample
The ‘Sewing Ladies’ Marge Little, an employee at IBM, and Avis Pulley mending clothes and other belongings at Lutheran Metropolitan Ministry's2100 Lakeside Men's Shelter
Benefits of Community Involvement: For our Community • More effective nonprofit organizations and boards • Increased access to a wide range of skills and expertise
Financial and Strategic Pressure • Market Proliferation + Mergers • Demand for Results • Executive Flight/War for Talent • Giving Trends in Government, Foundations and Individuals • NP use of Technology • Utilizing Volunteers The State of the Sector
Many nonprofits are unable to meet growing needs in their communities • Morethan half (52%) of NP respondents were unable to meet demand over the last year; 54% say they won't be able to meet demand this year. • In 2009, 44% of nonprofits said they were unable to meet demand. • 90% of respondents say financial conditions are as hard or harder than last year for their clients. Information from Nonprofit Finance Fund: 2013 State of the Sector Survey
Volunteerism has seen an increase over the past few years due to: • Baby boomers who have empty nests and are retiring • High unemployment • Millennials who have a large interest in volunteerism Capitalizing on Volunteer Talent
A Perfect Match - The Nonprofit Stephanie Morrison-Hrbek Executive Director Near West Theatre “Business people provide specific, high level talent.”