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# GeekWeek

# GeekWeek. Social Media. Social Media Channels. Setting Up Social Media Profiles. 2014 Best Practice Guide - full step-by-step instructions Profile standards: Contact info (local ACS office, 1-800 number, website ) About: Long description must include full standards and disclaimers

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# GeekWeek

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  1. #GeekWeek

  2. Social Media

  3. Social Media Channels #GeekWeek

  4. Setting Up Social Media Profiles • 2014 Best Practice Guide - full step-by-step instructions • Profile standards: • Contact info (local ACS office, 1-800 number, website) • About: Long description must include full standards and disclaimers • Administrators: staff partner(s), volunteers, national staff #GeekWeek

  5. Branding Your Page Facebook Insert Text Here #GeekWeek

  6. Branding Your Page Twitter #GeekWeek

  7. Engaging Your Audience • Local - your timeline should reflect your community’s Relay For Life story. • National – show how your Relay is part of the larger Relay movement. Follow national channels for Relay For Life, the American Cancer Society, National Collegiate Relay For Life & CAC – share content! • Connect – direct your community back to great content on our national websites: RelayForLife.org, Cancer.org, RelayNation.org #GeekWeek

  8. Posts Worth Sharing Insert Text Here #GeekWeek

  9. Create Engaging Content • Use high quality photos and videos. • Storytelling is key!! Highlight survivors, caregivers, team captains and participants. • Recognize top performers – Top Teams, Grand Club members, etc. • Share fundraising ideas. • Ask questions to your community – get them to engage with your posts! • Include direct calls to action -- ask! (And don’t forget the link!) • Sign up today at <websiteURLxxxx>! • Login and send emails! <websiteURLxxxx> • Donate now! <websiteURLxxxx> • Do live engagement - Post from Committee or Team meetings, fundraisers in the community, setting up the event, etc. #GeekWeek

  10. Examples Insert Text Here #GeekWeek

  11. Examples #GeekWeek

  12. Important Notes to Remember! • You are representing the American Cancer Society with each post! Ensure accuracy, professionalism, check for grammar/typos/autocorrect, etc. (Review posts with your staff partner!) • Medical & Scientific content should ONLY be shared from national American Cancer Society or Relay For Life channels. • Recommended character limits for posts: • 250 for Facebook, • 120 for Twitter • Frequency of posts: • FB: anywhere from 1-2 posts per week to daily. (Could tolerate more around event) • Twitter: Every other day, daily, or 2-3 per day… know your audience! #GeekWeek

  13. Monitor and Respond • Positive Interactions: • Cultivate relationships – be sincere, relatable, and honest. • Provide excellent customer service • Build your community • Negative Commentary: • Do not respond. • Do not hide or delete. • Contact your staff partner immediately • Spam: • May be hidden, reported as spam, or deleted. #GeekWeek

  14. Analyze & Optimize • Facebook Insights - available via Admin Panel • Follower demographics • How are followers engaging with posts • How are specific posts performing • Twitter: Monitor follower growth/decline & engagement with Tweets. #GeekWeek

  15. FB Insights - Example #GeekWeek

  16. Social Media Steps to Success Set up profile pages Meet brand standards Engage your community with quality content Monitor and respond Analyze and optimize #GeekWeek

  17. Social Media Resources 2014 Relay For Life Facebook Best Practices Guide 2014 Relay For Life Social Messages for Local Events #GeekWeek

  18. Questions? #GeekWeek

  19. Thank you!! Tina Starkey National Manager, Social Media Marketing American Cancer Society #GeekWeek

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