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Standard 2: Functions of A Business

Standard 2: Functions of A Business. EQ 3A - C What are the Tasks associated with Marketing. MARKETING COMMERCIALS. http://youtu.be/HqVBKO_QM3o. http://youtu.be/xffOCZYX6F8. http://youtu.be/KCs8gIMKBSo. http://youtu.be/Fmw23Ad9aLM. http://youtu.be/yzIuPv_oRRU. Marketing.

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Standard 2: Functions of A Business

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  1. Standard 2: Functions of A Business EQ 3A - C What are the Tasks associated with Marketing

  2. MARKETING COMMERCIALS http://youtu.be/HqVBKO_QM3o http://youtu.be/xffOCZYX6F8 http://youtu.be/KCs8gIMKBSo http://youtu.be/Fmw23Ad9aLM http://youtu.be/yzIuPv_oRRU

  3. Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

  4. Marketing Mix (The 4 P’s) • Product • Place (Distribution) • Price • Promotion

  5. Product • What are products? • How are new products developed? • How are existing products improved?

  6. Place • Where are products available for sale? • How do the products get distributed to stores and consumers?

  7. Pricing • How do sellers know what price to charge? • What factors influence prices?

  8. Promotion • How are customers made aware of products? • How does the seller entice the buyer to purchase the product?

  9. Advertising Appeals • How does a company appeal to consumers? Masculine Feminine Rational Adventure Endorsements Bandwagon Snob Romance

  10. Marketing Mix Assignment • Find 3 print advertisements and analyze the marketing mix for each one. • Also identify the advertising appeal used in each advertisement. • Staple the ads to your worksheet and turn in!

  11. Marketing Careers • Fashion Merchandising • Travel and Tourism • Marketing Management • Market Researcher

  12. Marketing Careers • Salesperson • Sports and Entertainment Marketing • Sales Manager • Telemarketer

  13. Marketing Careers • Buyer • e-Marketing

  14. Preparing for a Career in Marketing • Joining DECA, (Distributive Education Clubs Of America) in High School • Gaining Entry Level Skills by Working in Retail • Taking Business Courses, i.e. Marketing, Finance, Psychology, Math.

  15. Skills Needed for the Marketing Industry • Written Language Skills • Public Speaking Skills • Organization skills • Data Interpretation Skills • Problem Solving Skills

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