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Marketing Strategy & Transportation

Marketing Strategy & Transportation. a nd Transportation. The Truth Behind Marketing . The History of Marketing. I am Edward Bernays , the man who developed Public Relations in the early 1900s. Did you know that Sigmund Freud was my uncle?.

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Marketing Strategy & Transportation

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  1. Marketing Strategy & Transportation and Transportation

  2. The Truth Behind Marketing

  3. The History of Marketing I am Edward Bernays, the man who developed Public Relations in the early 1900s. Did you know that Sigmund Freud was my uncle? "If you can use propaganda for war you can certainly use it for peace.”- Edward Bernays

  4. The History of Marketing Using psychological insights I learned from my uncle, I discovered that the key to powerful marketing is to create an emotional connectionbetween people and the product. Create an emotional connection: “If I have that, I will feel...”

  5. The History of Marketing Objects can become powerful emotional symbols of how you want others to see you and how you want to see yourself. Objects are powerful status symbols. “How people feel about me………..”

  6. The History of Marketing When people engage themselves emotionally with a product they will feel that they need it. Create an emotional need: “I must have it so I can feel…..”

  7. The First Marketing Campaign: Cigarettes to Women There is a taboo against women smoking. I want women to smoke cigarettes! (George Hill, president of the American Tobacco Corporation) $ What hidden desire connects women to cigarettes? (Edward Barneys) Cigarettes are symbols of men’s dominance over women. If you can connect cigarettes to challenging mans power, women would smoke because they want to feel equally powerful. (AA Brille, famous psychoanalyst)

  8. The First Marketing Campaign: Cigarettes to Women Smoking = Emotion (attractive and powerful) Cigarettes = Women feel attractive and powerful.

  9. The First Marketing Campaign: Cigarettes to Women ~ Emotion of Women‘s Liberation ~ Emotion of Equal Rights

  10. Marketing Cigarettes

  11. Health Problems

  12. Pro-Health Emotional Marketing

  13. Pro-Health Marketing

  14. Smoking Declines

  15. Emotional Marketing

  16. Commercials- Emotional Marketing Who is the audience? What is the emotion? Was is successful? Jaguar Schwinn Bike Land Rover Kaiser Bike Honda

  17. Use Emotional Marketing to create an Advertisement. Green Transportation:walk – bike – carpool – bus – train - ferry 1) film 2) poster 3) piece of art 4) rap, poem, radio announcement…

  18. Green Transportation Ads Audience: Your school Product: Green Transportation Marketing Strategy: Emotional Appeal (fun, attractive, social, exciting, easy) Need an idea? Parody (copy) another ad!

  19. Negative Emotional Marketing: Cars How does it make you feel?

  20. Positive Emotional Marketing: Bicycles How does it make you feel?

  21. Marketing Strategy & Transportation and Transportation

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